Episodes

  • #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]

    #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
    Jul 30 2024
    WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube advice no one has ever told you The 1st Frame rule How Jon packages his videos And where there is still a massive opportunity for creators to find success Full transcript and show notes Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community *** TIMESTAMPS (00:00) The Smartest Creator on YouTube (01:07) Best YouTube Advice No One Ever Told You (04:11) How to Build Your Variety Show (08:14) 1st Frame Rule (12:28) How to Find Your Niche (15:19) Age is ACTUALLY an Advantage on YouTube (17:10) The Dr. Mike-ification of YouTube (18:26) Jon’s Packaging Process (24:20) Why Content Formats are so Important (27:12) You Should Start with Shorts (28:54) Converting a Shorts Audience to Long Form (33:33) The Future of YouTube *** RECOMMENDED NEXT EPISODE → #152: Paddy Galloway *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • #203: Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach

    #203: Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach
    Jul 23 2024
    We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same. In this episode, you’ll learn, My overall progress on my goals as tracked in Creator HQ A breakdown of some of my numbers, mostly talking about revenue and how that breaks down this year compared to last year About audience growth across the different platforms And about some of my personal goals Full transcript and show notes More, Better, New essay Viral LinkedIn illustration *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 2 mins
  • #202: Zack Honarvar – What he learned from working with 10,000 creators

    #202: Zack Honarvar – What he learned from working with 10,000 creators
    Jul 16 2024
    Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest? In this episode, you’ll learn The traits of highly successful creators How you should measure growth Non-obvious pitfalls you need to avoid And how to set yourself up for long-term success Full transcript and show notes Zack's Website / Twitter / Instagram / YouTube / TikTok / LinkedIn The Danny Miranda podcast with Zack Honarvar *** TIMESTAMPS (00:00) What Separates the Top 0.1% of YouTubers? (01:12) What Makes Someone “Have It”? (06:24) Does Consistency Matter? (09:16) Why You Should Do Things the Hard Way (17:12) What Role Does Work Ethic Play? (22:40) Does Your Personality Matter? (27:48) Avoid These Mistakes At All Costs (31:22) How You Should Define Success (35:46) Not All Views Are Created Equal (39:41) Best Advice for Small Creators (43:05) Zack’s Hot Take (44:34) Is There Less Opportunity for Creators Today? *** RECOMMENDED NEXT EPISODE → #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 mins
  • #201: Nat Eliason – How he got a book deal and why traditional publishing is great

    #201: Nat Eliason – How he got a book deal and why traditional publishing is great
    Jul 9 2024
    Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write. In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most. During that boom cycle, there were some big winners and big losers—Nat, at times, was both. He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto. Full transcript and show notes Nat's Website / Twitter REFERENCES Buy Crypto Confidential How to Get Insanely Rich in the Creator Economy Traditional Publishing is Great, Actually How We Designed a FUN Nonfiction Book Cover *** RECOMMENDED NEXT EPISODE → #176: April Dunford – How self-publishing a book exploded her client service business. → #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend → #163: David Moldawer — Diving deep into book publishing with an industry insider *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 11 mins
  • #200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)

    #200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
    Jul 2 2024
    Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving. If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners. So, in this episode, you'll learn About the rebrand The risks involved Their new app store And how the Creator Network is doing Full transcript and show notes Nathan's Website / Twitter / YouTube Sign up for ConvertKit Watch episode one of ConvertKit’s rebrand series Listen to Billion Dollar Creator *** RECOMMENDED NEXT EPISODE → #96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit → #151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 2 mins
  • #199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

    #199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
    Jun 25 2024
    Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. So in this episode, you'll learn Katelyn's approach to short form writing Why she treats her content like a chocolate covered almond The risk that comes with accounts getting too big And what she would do differently the next time she launches her cohort program Full transcript and show notes Katelyn's Twitter / Unignorable / LinkedIn *** RECOMMENDED NEXT EPISODE → #157: Phill Agnew *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 5 mins
  • #198: Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage

    #198: Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage
    Jun 18 2024
    In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. Full transcript and show notes *** TIMESTAMPS (00:00) Here’s When You Should Quit (06:23) How Often You Should Upload (10:49) Making a Multi-Language Channel (15:18) Here’s When You Should Make a New Channel (19:10) When Viewers Watch Because of YOU (27:41) Making Content That You Like (34:36) How to Find New Content Formats (38:54) Deciding Which Platform to Create Content (40:57) Where to Find Leverage (44:43) The Hidden Opportunity in LinkedIn Video (49:18) The Easiest Thing About Growing a Podcast (52:11) “Are you happy?” *** RECOMMENDED NEXT EPISODE → #185: Listener Q&A Part 1 *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 7 mins
  • #197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)

    #197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
    Jun 13 2024
    Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place. Today, I'm talking with two members of the lab who have become great friends. The first is Chenell Basilio, the writer of Growth in Reverse. Growth in Reverse is a newsletter that reverse-engineers the email growth strategies of today's top creators. Chenell has grown that subscriber base incredibly quickly because people absolutely love the deep research she does. My second guest is Becky Davidson. Becky has a background in both product and community design and now runs her own community agency called Affinity Collective. Before striking out on her own, Becky was the head of product at Boss Babe. These two women know a lot about serving audiences in a way that makes them genuinely love your work, and that's what I wanted to explore in this episode. If you wanna serve your audience in a way that is unique and memorable and remarkable, which I really think you should, then this episode is for you. Full transcript and show notes Chenell's Website / Twitter Becky's Website / Instagram *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 mins