Episodes

  • [Q2 2024 Quarterly Review] Does Every Expense Need an ROI? Revenue Stacking, Monetizing IP Beyond Courses & More

    [Q2 2024 Quarterly Review] Does Every Expense Need an ROI? Revenue Stacking, Monetizing IP Beyond Courses & More
    Jul 29 2024
    Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at: Thank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Links mentioned in this episode: Our previous Income Report episodes: https://ellenyin.com/incomereport Try 30 days of Flodesk (our favorite email marketing platform for unlimited subscribers & emails at one low, flat monthly rate): https://flodesk.com/c/ELLEN50 Connect with @paige.hulse.law Business valuation teaser: https://link.chtbl.com/wVYzFuYy Connect with Worttth: https://worttth.com Mrs. Oregon America episode: https://link.chtbl.com/-mRkSgZr Selling out our business retreat teaser: https://link.chtbl.com/nwl_VGEE Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes every month! Check out everything our members get at https://ellenyin.com/csuite
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    39 mins
  • The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)

    The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)
    Jul 22 2024
    Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers. Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn. This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself. View the transcript for this episode at: Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Amy: Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit https://amyposner.com/ Instagram: @amyrposner Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419 Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/ Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    46 mins
  • ‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring

    ‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring
    Jul 15 2024
    We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access. View the transcript for this episode at: Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Want to increase your financial competence? Go to https://kickstartaccountinginc.com/gift to get your free gift! Links to the featured episodes: EP 93 w/ Say Gabriel: https://link.chtbl.com/8suBwwrB EP 252 w/ Emily Reagan: https://link.chtbl.com/TAw4NxBb EP 223 w/ Rachel Harris: https://link.chtbl.com/lU-TYwCw EP 123 w/ Tyler J. McCall: https://link.chtbl.com/mWPAAkAO EP 195 w/ Heather Brown: https://link.chtbl.com/38TylNUR EP 168 w/ Daina Trout: https://link.chtbl.com/xVpIp6ZI EP 254 w/ Danielle Hayden: https://link.chtbl.com/oAH9rkyw EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh Check out our previous roundup episodes: Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2 Podcast Roundup: https://link.chtbl.com/CUa_hAXC Launching Roundup: https://link.chtbl.com/jz5RbIv0 Pitching Roundup: https://link.chtbl.com/sllNCKMT Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1 Conversion Roundup: https://link.chtbl.com/AYNw_c2w Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY Marketing Roundup: https://link.chtbl.com/AkgrDVmg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    53 mins
  • Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing

    Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing
    Jul 8 2024
    The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals. In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house. We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert. View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Danielle: FREE GIFT: https://kickstartaccountinginc.com/gift/ IG: https://instagram.com/kickstart accounting LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/ Podcast: https://kickstartaccountinginc.com/businessbythebooks Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    54 mins
  • Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)

    Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)
    Jul 1 2024
    A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year! In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week. View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Dani: IG: @mindinmymacros Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast Free Macros Training: https://mindinmymacros.com/masterclass Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    55 mins
  • Outsourcing: How To Find + Hire Your Dream Team

    Outsourcing: How To Find + Hire Your Dream Team
    Jun 24 2024
    When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to hire. Stay tuned to hear how Emily recommends you prep your business for hiring, the difference between hiring contractors vs employees, what pay rates you should expect for certain roles, and her take on why you should avoid agencies and UpWork when looking for talent. View the transcript for this episode at: https://otter.ai/u/24r7KfgyO1lVnymlRavuHcsHijc?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Emily: IG: @emilyreaganpr YT: @emilyreaganpr TikTok: @emilyreaganpr LinkedIn: Emily Reagan FB Page: @emilyreaganpr FB Group: Emily’s Unicorn Digital Marketing Assistant Lab Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    1 hr and 4 mins
  • How to Host Roundtable Events That Add $884K To Your Revenue

    How to Host Roundtable Events That Add $884K To Your Revenue
    Jun 17 2024
    If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees.We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away.View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_urlThank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyowListen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Eleanor: www.safimedia.co/roundtable Instagram: @eleanorbeaton Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    56 mins
  • Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)

    Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)
    Jun 10 2024
    Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power!She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches!In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action.View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_urlThank you to our sponsor!FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Kelsey: Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50 https://cominguproses.co Instagram: https://instagram.com/cominguproses.co Try Kajabi free for 30 days: https://ellenyin.com/kajabiIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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    43 mins