Episodios

  • CSM Quick Lesson: Building Loyal Relationships with Ali Cudby
    Nov 5 2025

    In today's CSM Quick Lesson with Ali Cudby you will discover the secrets to transforming casual customers into dedicated advocates. Learn strategies for recognition, celebration, and leveraging data to build lasting relationships and drive revenue growth. 'It's not always necessary to over-engineer stuff.'

    You can find the full conversation below:

    YouTube - https://youtu.be/d8XNsK7F-oY

    Spotify - https://open.spotify.com/episode/2sRCJDKXImSsoa14PyEYEU?si=h2wwXmhqT-2npTFyBZhGfw


    In today's CSM Quick Lesson with Ali Cudby you will discover the secrets to transforming casual customers into dedicated advocates. Learn strategies for recognition, celebration, and leveraging data to build lasting relationships and drive revenue growth. 'It's not always necessary to over-engineer stuff.'

    You can find the full conversation below:

    YouTube - https://youtu.be/d8XNsK7F-oY

    Spotify - https://open.spotify.com/episode/2sRCJDKXImSsoa14PyEYEU?si=h2wwXmhqT-2npTFyBZhGfw

    Linkedin:

    Ali Cudby - https://www.linkedin.com/in/alicudby/

    Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/


    Check our Ali's book:

    Keep your customers - https://alignmintforgrowth.com/book/

    Follow us on:

    Instagram - https://www.instagram.com/cstalkspodcast/

    Tik-Tok @customer.success6

    Explore Our Podcast Website - https://cstalkspodcast.com/

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    11 m
  • Strategic Customer Success: How CSMs Win Trust & Influence Action | Chad Horenfeldt
    Oct 29 2025

    In this episode of Customer Success Talks, host Bayron Toruño sits down with Chad Horenfeldt, VP of Customer Success and author of The Strategic Customer Success Manager. Together, they explore what it really takes to move beyond firefighting and product support into becoming a strategic advisor customers rely on.

    You’ll learn:

    - Why trust and value are the foundations of customer success

    - How to prepare for impactful customer meetings without burning out

    - The power of motivational interviewing and social proof in influencing customers

    - Practical tips for setting effective call-to-actions that actually get followed through

    - How to leverage AI tools to save time and elevate conversations

    - The top three skills every Customer Success Manager needs to grow into a strategic role

    Whether you’re new to CS or looking to uplevel your career, this conversation will give you actionable strategies to build credibility, drive business outcomes, and future-proof your career in the age of AI.

    Check out Chad's website, where you can find his book and more resources that will impact your goal to become a strategic CSM - https://www.strategiccustomersuccess.com/

    Go can go back to the episodes mentioned during the episode:

    Driving Business Growth as a Strategic Advisor with Anika Zubair - https://youtu.be/GOSTIG69n-8?si=wmH_6Ux_v1sxNN9n

    The Power of Persuasion in Customer Success: Practical Strategies | Dr. Christopher Phelps - https://youtu.be/LEx_hqfPNyQ?si=Tztg08T9Rwdc-8cU

    Connect with Us:

    Chad Horenfeldt - https://www.linkedin.com/in/chadhorenfeldt/

    Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/

    Follow us on:

    Instagram - https://www.instagram.com/cstalkspodcast/

    Tik-Tok @customer.success6

    Explore Our Podcast Website - https://cstalkspodcast.com/

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    52 m
  • CSM Quick Lesson: Boost Customer Onboarding Strategies with Donna Weber
    Oct 22 2025

    In today's CSM Quick Lesson, Donna Weber. Discover how aligning with your customers' journey builds trust and fosters long-term partnerships. 'Every time we meet, we should be delivering value. Customer success hinges on clear communication and valuing client time, not just product delivery.You can find the full conversation below:YouTube - https://youtu.be/vul6RsDzH78Spotify - https://open.spotify.com/episode/2KhCUm5JGSL0cFSWfVYwPU?si=a610ea064f064dc7Linkedin:Dona Weber - https://www.linkedin.com/in/donnaweb/Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/Check our Dona's book: Onboarding Matters - https://www.donnaweber.com/bookFollow us on:Instagram - https://www.instagram.com/cstalkspodcast/Tik-Tok @customer.success6Explore Our Podcast Website - https://cstalkspodcast.com/ #customersuccess #onboarding #customerexperience #businesstips

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    13 m
  • Thriving as a New Customer Success Manager in a Startup with Priscila Fletcher
    Oct 15 2025

    Starting a new role as a Customer Success Manager in a startup can feel exciting and overwhelming. In this episode, Priscilla Fletcher, Customer Success leader, coach, and founder of Latinos in Customer Success, breaks down how to navigate your first 90 days as a new CSM.She also discusses the importance of prioritization, mentorship, and building influence maps to thrive in fast-paced startup environments.Whether you’re transitioning into Customer Success or starting fresh at a new company, this conversation will give you the tools, mindset, and confidence to succeed.Key takeaways:- How to structure your first 30, 60, and 90 days as a new CSM- Why creating your own onboarding plan is essential in startups- How to find mentors, allies, and influential colleagues early on- Practical tips for balancing learning, execution, and impactJoin us for an inspiring and actionable conversation designed to help you start strong in your Customer Success career.

    See you at Latinos in Success - https://join.slack.com/t/latinosinsuccess/shared_invite/zt-2dxwfojy8-VwI5lHb19X1Bgo~IrYy3Xg

    Latinos in Success LinkedIn - https://www.linkedin.com/company/latinos-in-success/posts/?feedView=all

    Check Priscila's Website - https://prifletch.com/

    Connect with Us:Priscila Fletcher - https://www.linkedin.com/in/priscilafletcher/

    Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/

    Follow us on:Instagram - https://www.instagram.com/cstalkspodcast/

    Tik-Tok @customer.success6

    Explore Our Podcast Website - https://cstalkspodcast.com/

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    41 m
  • CSM Quick Lesson: Upselling Tactics with Jan Young
    Oct 8 2025

    In today's CSM Quick Lesson with Jan Young, we explore the ideal timing, the right person, and the perfect product for expansion. Don't erode trust by selling too aggressively!In other words, nurture relationships pre-sale but focus on needs post-sale.

    You can find the full conversation below:

    YouTube - https://youtu.be/63GecVQZ1qE

    Spotify - https://open.spotify.com/episode/0WE3pzr5cdWmYfyhboPdzX?si=b50c779f91434f1f

    Linkedin:

    Jan Young - https://www.linkedin.com/in/jan-young-cx/Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/

    Nav Thomas - https://www.linkedin.com/in/navneeththomas/

    Needing couching? Check Jan's website - https://www.janyoungcx.com/

    Check out CXxchange - https://www.thecxxchange.com/

    Follow us on:

    Instagram - https://www.instagram.com/cstalkspodcast/

    Tik-Tok @customer.success6

    Explore Our Podcast Website - https://cstalkspodcast.com/

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    12 m
  • Why Do NPS Surveys Make or Break Your Job? with Myriam Hirt
    Oct 1 2025

    In this episode, I sit down with Miriam Hirt, Head of Customer Success, to explore the true power of NPS surveys. With 7+ years of experience building CS teams and processes, Miriam shares her candid love-hate relationship with NPS, why feedback often goes unacted upon, and how her team transformed a bumpy survey journey into a structured, scalable voice of the customer program.

    You’ll learn:

    - When and how to send surveys for maximum response and impact

    - Why feedback is only valuable if you act on it and how to do that- The importance of segmenting your users and feedback types

    - How to collaborate cross-functionally to drive change

    - A practical, step-by-step guide to launching or improving your own survey strategy

    Whether you're just starting with surveys or want to improve how your org listens to customers, this episode is packed with real-world insights you can implement immediately.

    Mentioned: How to Win Customers and Keep Them for Life by Michael LeBoeuf

    Connect with Us:

    Myriam Hirt - https://www.linkedin.com/in/myriam-hirt/Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/

    Follow us on:

    Instagram - https://www.instagram.com/cstalkspodcast/

    Tik-Tok @customer.success6

    Explore Our Podcast Website - https://cstalkspodcast.com/

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    48 m
  • Customer Experience vs Customer Success: How to Design a Journey That Drives Loyalty |Vaishali Dialani
    Sep 17 2025

    What’s the real difference between Customer Experience (CX) and Customer Success (CS) and how can they work together to build loyalty, drive measurable results, and create seamless customer journeys?

    🔗Sponsored by Vitally – the modern Customer Success Platform. Book a qualified demo and get a FREE pair of AirPods Pro!👉 https://www.vitally.io/demo-airpods

    In this episode, we’re joined by Vaishali Dilani – CX strategist, award-winning mentor, speaker, and co-author of CX5. With over 9 years of experience designing impactful customer experiences across industries from SaaS and fintech to healthcare and education, Vaishali shares exactly:

    - The 3 pillars of a world-class customer experience

    - How CX and CS roles complement (and differ from) each other

    - What a well-designed customer journey really looks like- How to start a CX project when no one owns it yet

    - Ways to align teams internally and use AI for smarter CX

    - Tangible steps to elevate proactive customer success

    Whether you're a CSM, CX leader, or just getting started in customer-centric roles, this episode is packed with strategic insight and actionable advice.

    Connect with Us:

    Vaishali Dialani - https://www.linkedin.com/in/vaishalidialani/

    Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/

    Follow us on:

    Instagram - https://www.instagram.com/cstalkspodcast/

    Tik-Tok @customer.success6

    Explore Our Podcast Website - https://cstalkspodcast.com/

    We're expanding to Latin America! Check out Customer Success Talks Latin America, our Spanish version of the show. Find the links in the description below.

    Spotify - https://open.spotify.com/episode/5R8kF7Yt0VbvNS1Wz06bmEsi=zshhJqR9RDevDal5GluZ0Q

    YouTube - https://www.youtube.com/channel/UC11VRvlLrv3r46TaUr0zFlA

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    43 m
  • The Invisible Game of Negotiation: How Psychology Wins Deals with Kai-Markus Mueller
    Sep 3 2025

    In this episode, we dive deep into the psychology of deal-making with neuroscientist and pricing expert Kai-Markus Mueller, co-author of The Invisible Game.What if the key to winning more deals wasn't what you said, but how you framed it?

    Join us as we explore how consumer psychology, neuroscience, and choice architecture shape negotiations, whether you're closing a new customer, renewing a contract, or negotiating your salary.Sponsored by Vitally: Book a demo and receive free AirPods Pro! → https://www.vitally.io/demo-airpods You’ll learn:- What the Prada sweater strategy teaches us about value perception- The power of anchoring in negotiation (and how to do it right)- How to master the visible vs invisible game in sales- Why silence is one of your strongest negotiation tools- What your customers’ brains (and your own!) are doing during a deal- Quick wins for applying framing, confidence, and timing to influence outcomesWhether you're a Customer Success Manager, a sales professional, or just curious about decision-making psychology, this episode will give you practical insights you can start using today.Learn more about “The Invisible Game” by Kai Markus Mueller & Gabriella Schneider book, a must-read for anyone in Customer Success, Sales, or Pricing Strategy.

    https://www.amazon.de/-/en/Invisible-Game-Secrets-Science-Winning/dp/1394152981Connect with Us:Kai-Markus Mueller - https://www.linkedin.com/in/kaimarkusmueller/

    Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/Follow us on:Instagram - https://www.instagram.com/cstalkspodcast/Tik-Tok @customer.success6Explore Our Podcast Website - https://cstalkspodcast.com/We're expanding to Latin America! Check out Customer Success Talks Latin America, our Spanish version of the show. Find the links in the description below.Spotify - https://open.spotify.com/episode/5R8kF7Yt0VbvNS1Wz06bmEsi=zshhJqR9RDevDal5GluZ0QYouTube - https://www.youtube.com/channel/UC11VRvlLrv3r46TaUr0zFlA

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    49 m