This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!

Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.

In this episode we discuss…

- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.
- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.
- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.
- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.
- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.
- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.

Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!

Key takeaways:
0:00 Introduction to Jake & Recycled Firefighter
5:20 Supply & Demand
10:05 How To Market Your Product With Real Feedback
16:41 How to Scale your Messenger Ads with AI
27:51 Pre-order or In-stock?
34:00 Finding the Right Work/Life Balance For You
40:17 How to Manage a Stagnating Business

Recycled Firefighter: https://recycledfirefighter.com

Jake Starr: https://jakestarr.ai

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the Show.