• Data, Creativity and the In-housing Dilemma

  • Jul 25 2024
  • Length: 25 mins
  • Podcast

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Data, Creativity and the In-housing Dilemma

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  • Summary

  • Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying.

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