• Life in Programmatic Digital Out-of-Home

  • By: JCDecaux UK
  • Podcast

Life in Programmatic Digital Out-of-Home By cover art

Life in Programmatic Digital Out-of-Home

By: JCDecaux UK
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  • Summary

  • In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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    JCDecaux UK
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Episodes
  • Data, Creativity and the In-housing Dilemma

    Data, Creativity and the In-housing Dilemma
    Jul 25 2024
    Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying.

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    25 mins
  • Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH

    Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH
    Jul 11 2024

    For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for the Best Use of Mobile and pDOOH award at the 2024 JCDecaux pDOOH Live Awards.


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    13 mins
  • How Location Data can Drive Better Performance in Omnichannel Programmatic

    How Location Data can Drive Better Performance in Omnichannel Programmatic
    Jun 27 2024
    Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers’ single point of truth for targeting and measurement.

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    24 mins
Economics
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