Stacy Sikorski, a seasoned veteran in the industry and current Director of Mid-Market Sales at Incentivio, recently made a compelling appearance on Data Delicacies, powered by Incentivio. During her insightful discussion with host Arun Kumar, Sikorski shared her experiences and perspectives on the evolving landscape of customer loyalty, the importance of catering to top-tier guests, and the intentional use of technology in the post-COVID era.

TAKEAWAYS:

AI, Loyalty, and the Customer Experience - Stacey Sikorski is an industry vet that saw a massive shift in operation during COVID. With the influx of AI coming out of COVID, Sikorski believes that customer loyalty has become paramount as businesses and customers adapt to the new landscape.

Catering to Top Tier Guests - Stacy Sikorski believes that top tier guests should not only be identified, but also receive access to deals and opportunities exclusive to them. To her, that is a way for those customers to feel how important they are to the business.

Intentional Use of Technology - COVID forced companies to embrace technology in a way they hadn’t previously, which may have caused an overreach. However, Stacy Sikorski believes that customers are beginning to center their purchasing by vetting their potential tech partners functionality within the company tech stack.

ABOUT STACEY SIKORSKI

Stacey Sikorski is an established revenue leader and team builder focused on driving success and positive impact within the restaurant industry. Passionate about dynamic relationship management, fostering long-term connections, and solving problems to strengthen restaurant brands through innovative tech solutions, she brings proven expertise in B2B sales, partnerships, leadership, customer relations, and marketing. With specialized experience in restaurant tech, including GTM strategy and building early-stage SaaS revenue team infrastructure, Stacey is dedicated to supporting individual growth within a team environment. Energetic and enthusiastic, she contributes to a positive and collaborative workplace.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH

Incentivio Online - https://www.incentivio.com/

Incentivio Instagram - https://www.instagram.com/incentivio/

Produced by Incentivio & Cali BBQ Media - https://www.incentivio.com/ | https://betheshow.media

Seth Temko is the CEO and Chief Strategist at FullOn Strategy, a full service business strategy consulting company that helps businesses own their “go to market success”. On this episode of Data Delicacies, powered by Incentivio, Temko and host Arun Kumar delve into the transformative potential of AI in the restaurant industry, highlighting key innovations and practical applications.

AI for Operations: Adjusting in Real Time: Companies like FasterLines and Holometer use video AI to optimize drive-thru and in-store lines by identifying bottlenecks and alerting managers in real-time, allowing immediate action to boost revenue. For Seth Temko, by addressing operational issues instantly rather than relying on post-fact analysis, companies can offer a higher value proposition

AI for Daily Business - AI operates so quickly that it often needs built-in delays to match human interaction speeds, taking milliseconds to validate, retrieve data, and respond. Seth Temko believes the rapid efficiency possibilities for AI can assist businesses in daily endeavors, such as handling customer inquiries, including answering phones.

The Communication Sweetspot - Effective communication in restaurant marketing requires balance to avoid over or under-communicating and instead focus on personalized, segmented messaging that ties into your overall brand. Seth Temko believes leveraging AI and support from tech companies like Incentivio can help create engaging themes and messages to incentivize customer return.

Episode Links:

Seth Temko LinkedIn: https://www.linkedin.com/in/sethtemko/

FullON Strategy Online: https://fullonstrategy.com/

ABOUT SETH TEMKO

Seth Temko is an innovative leader who combines the science of digital technology with the artistic value of human-centric experiences to drive and expand economic and humanistic value. Driven by curiosity and determination, Temko has had a diverse career founding, collaborating, and supporting both tangible products and digital solutions. His executive experience spans brand marketing, digital growth marketing, product strategy, product management, manufacturing, and go-to-market strategy for ventures ranging from startups to Fortune 500 companies.

Temko's varied career includes roles such as CMO at PAR Technology (NYSE: PAR), CMO at TouchBistro, VP of Marketing for Xenial/Heartland Commerce within Global Payments (NYSE: GPN), co-founder of RFID company Capton, and leadership positions at Yext (NYSE: YEXT) and Monster Worldwide. He has also co-founded Hi-Five Franchising and led B2B eCommerce strategy for Hartford Computer Group. Innovation has been the driving force behind his efforts and successes in developing reliable and cost-effective SaaS products and leading growth initiatives.

Currently, Temko brings his extensive experience to B2B companies through his consultancy, FullON Strategy, where he leads a high-powered team. He believes in the power of collaborative efforts, stating, "Groups of people can do amazing things far beyond individuals," and feels fortunate to have worked with and often led many great teams.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH

Incentivio Online - https://www.incentivio.com/

Incentivio Instagram - https://www.instagram.com/incentivio/

Produced by Incentivio & Cali BBQ Media - https://www.incentivio.com/ | https://betheshow.media

For Michael Sien, Director of Enterprise Business Development at Qu POS, success in the tech industry is built on two foundational principles: focus and responsibility. These principles guide both strategy and execution at Qu.

Watch now to learn more about focus and responsibility in the tech industry, an innovative loyalty marketplace, and how data is the great equalizer.

Follow Incentivio on YouTube: https://www.youtube.com/@incentivio

Episode Links:

• Qu POS Online: https://www.qubeyond.com/
• Michael Sien LinkedIn: https://www.linkedin.com/in/michael-sien-59888b61/
• Qu POS Instagram: https://www.instagram.com/qu_pos/
• Qu POS YouTube: https://www.youtube.com/channel/UC6dZO3GIG_sZYk0CrCkya7A/videos

Takeaways:

Focus and Responsibility in the Tech Industry - For Michael Sien, success in the industry hinges on maintaining a clear focus on goals and taking responsibility for actions. This principle underpins effective strategy and execution.

Innovative Loyalty Marketplace - Michael Sien is enthusiastic about a loyalty marketplace where restaurants can showcase themselves and loyalty companies can utilize AI to target customers who favor those brands. He compares this concept to a "Kayak for loyalty" and believes collaboration among loyalty companies can enhance the market and benefit all parties involved.

Data is the Great Equalizer - According to Michael Sien, data-driven strategies enable smaller brands to compete on a level playing field with larger brands by leveraging similar technologies and gaining similar data insights.

ABOUT MICHAEL SIEN

Michael Sien is a 40+ year hospitality/technology veteran. Currently serving as Director of Enterprise Business Development at Qu POS, his perspective on all aspects of modern hospitality is 100% focused on great guest experience and how modern tech facilitates that for all brands that seek that with their guests.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH

Incentivio Online - https://www.incentivio.com/

Incentivio Instagram - https://www.instagram.com/incentivio/

Produced by Incentivio & Cali BBQ Media - https://www.incentivio.com/ | https://betheshow.media