Demand Wars By cover art

Demand Wars

By: Bolaji Oyejide
Listen for free

  • Summary

  • We love great marketing.

    Marketing meets your people in their problem,
    and guides them to a successful version of themselves.


    But B2B marketing is broken

    1. Fire Drill Forecasting,
    2. MQL Chasing
    3. Cyber Stalking Future Buyers


    Martech vendors and VCs have us focused on growth at ANY cost

    But only 5% of buyers are in a buying cycle.
    And it's a blood bath of competition.



    There's a war coming.
    And you're about to meet the Rebel Alliance.

    Welcome to Demand Wars.
    Where the best B2B marketers in the world…
    compete to create demand that leads to:

    1. Lower CAC.
    2. Shorter sales cycles.
    3. Higher LTV
    4. And sustainable, profitable growth.


    How do we get past this dance of Demand desperation?
    Together - we're about to find out.


    I'm your host: BOLAJI

    And THIS is Demand Wars .


    www.DemandWars.com
    A Hello, Audience Show

    ---
    HELLO, AUDIENCE:

    We help B2B brands create
    bingeworthy content series
    that turn indifferent prospects
    into engaged audiences & true fans.
    © 2024 Bolaji Oyejide, Demanded Marketing
    Show more Show less
activate_primeday_promo_in_buybox_DT
Episodes
  • #8: Is It Cake? by Gwen LaFage of Sinch. [Demand Wars]

    #8: Is It Cake? by Gwen LaFage of Sinch. [Demand Wars]
    Feb 6 2023

    Shes' dedicated a career to building:
    - Strong brands. BRAVE brands. Brands that connect with people.
    - Brands that dare to be different.

    She spent 10 years in the best Ad agencies in London and Paris,
    working on the world's leading consumer brands.

    She's now the VP of Brand at one of the fastest growing tech companies in the world, Sinch - THE Customer Engagement Platform.

    Check out what she has to say about Brand, Demand, and remixing the Netflix show "Is It Cake?" to B2B marketing.

    Watch Gwen LaFage on the Demand Wars game show!

    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


    Show more Show less
    38 mins
  • #7: Mike Grinberg, ProofPoint Marketing. [Demand Wars]

    #7: Mike Grinberg, ProofPoint Marketing. [Demand Wars]
    Jan 27 2023

    He's a creative problem solver at heart,
    An amateur combat sports competitor,
    And a co-founder of ProofPoint Marketing.

    Mike believes that Relationship Journey > Buyer Journeys.

    Don't miss Mike Grinberg on the Demand Wars Game Show!

    ---
    Proofpoint Marketing helps brands acquire the right customers, by building relationships at scale.


    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


    Show more Show less
    43 mins
  • #6: Mikhail Myzgin, Slice. [Demand Wars]

    #6: Mikhail Myzgin, Slice. [Demand Wars]
    Jan 26 2023

    He's the VP of Marketing @ Slice
    He's done it all, from B2C to B2B
    He loves to work with data, but says data-leading is a misleading term..
    The host of Ethics in Marketing - Mikhail Myzgin.

    He's building a media company at Slice, and believes in creating content so good, they want to subscribe.

    Don't miss Mikhail Myzgin on the Demand Wars Game Show!

    ---
    Slice – Making the work world safer, one cut at a time.*

    When it comes to safety, Slice understand the challenges that managers and operators face every day. That’s why Slice is changing the future of cutting tools with finger-friendly® blades.

    Slice's mission – to reduce workplace hazards and keep workers safe.


    Join the B2B Demand Creators community.

    Looking to jump start your Demand Creation creativity?
    Want to learn how to market like a media company?

    Seeking a community of forward thinking B2B marketers,
    who are looking to grow beyond the MQL hamster wheel?

    Join the B2B Demand Creators community.

    We're developing new shows all the time...
    you might even get to star in the next one.

    Go to DemandWars.com, or B2BDemandCreators.com


    Show more Show less
    41 mins
Marketing Economics
Show more Show less

What listeners say about Demand Wars

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available