As a dentist nearing retirement, figuring out how to maximize the value of your dental practice can be quite daunting. It's natural to worry about potentially leaving money on the table or making costly mistakes during the transition. The process involves many critical decisions, from evaluating the worth of your practice to planning for a smooth handover. These concerns can make the transition period feel overwhelming as you strive to secure your financial future.

In this episode, guest Ryan LaPrad, an experienced dental practice broker from DDS Match South, explores the important but often intimidating process of dental practice transitions and shares key insights every dentist should consider whether buying or selling a practice. He details the complexities of negotiating with corporate groups and how working with a specialist can significantly impact the financial outcome. Learn how Ryan got an additional $5MM in value for one seller in his practice sale!

Ryan also offers a glimpse into market trends and strategies for matching buyers and sellers.

WHAT TO LISTEN FOR
3:53 What Should You Know About Non-Compete Agreements in Dental Practice Sales?
8:24 What Are the Differences Between Individual and Corporate Buyers in Dental Practice Transitions?
13:46 The Risks and Benefits of Selling Dental Practices to DSOs
18:26 Why Is Preparation Important When Selling Dental Practices?
23:10 Matching young dentists with practices for sale in the southeast
28:11 What Should You Consider When Buying or Selling Dental Practices, Especially in Rural Areas?

RESOURCES/LINKS MENTIONED
Website: https://ddsmatchsouth.com/
Google: https://g.co/kgs/S1XSejQ
Facebook: https://www.facebook.com/ddsmatch/
Instagram: https://www.instagram.com/ddsmatch.south/
Twitter/X: https://x.com/ddsmatchsouth/
LinkedIn: https://www.linkedin.com/company/ddsmatchsouth/

CONNECT WITH US
Learn more about improving dental practice marketing on Flow.
Benjamin Suggs on LinkedIn

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

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• Google Business Profile

It's common to experience challenges when starting a new dental practice, especially in attracting new patients. The initial frustration with slow marketing results can be disheartening, but it's important to remember that building a patient base often takes time. You might find that refining your approach and exploring different marketing avenues can gradually improve your situation. Patience and persistence are crucial as you continue to develop your practice and connect with potential patients.

In this episode, Benjamin Suggs addresses common problems faced by startup dentists. He shares the story of a dentist in Maryland who is experiencing a lack of online traffic and patient bookings despite spending $12,000 on a website and SEO package from a well-known marketing company. However, the company failed to implement critical tactics like running Google ads that could have driven immediate results. Benjamin asks - how can you expect to succeed in those crucial first months without a strategy to get patients in the door right away?

He also highlights the importance of paid digital advertising over solely relying on organic search engine optimization for new practices.

WHAT TO LISTEN FOR
0:46 Are SEO and ads both needed for dental startups?
1:16 Importance of running Google ads specifically for dental startups
1:37Common issues with dental marketing
3:09 What are the differences between SEO and paid ads?
06:01 Differences between organic SEO and PPC ads
10:03 Should other platforms beyond Google also be used to advertise?

RESOURCES/LINKS MENTIONED

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Client Spotlight: Dentistry in Redfern Website and Google Business Profile

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

• Facebook
• Instagram
• Google Business Profile

As ChatGPT diverts traffic away from dental websites, how will Google's new AI overview further challenge dental practices' search visibility? Google's shift towards prioritizing ads over organic search results in its AI overview means dental marketers must ask - will traditional SEO strategies still drive new patients, or will a laser focus on local SEO and Google ads become the new priority? With over 70% of Google's revenue from ads, and its moves to stuff search results with more ads, how can dental practices ensure they aren't left out in the cold as Google protects this revenue at the expense of organic search rankings?

In this episode, Benjamin Suggs highlights several significant shifts in the digital landscape, particularly affecting dental marketing. Google's new AI overview feature now appears above organic search results, providing users with an expanded, immediate summary. This change mirrors the way ChatGPT has diverted traffic from dental websites by answering user queries directly, thus reducing the visibility of these practices in search results.

WHAT TO LISTEN FOR

0:05 - Google's new AI overview feature

1:30 - Chatbot diversion from dental websites

4:14 - Testing AI in search results

5:14 - Official rollout

6:29 - New search results layout with AI overview

7:55 - Ad revenue protection: impact on organic results

9:49 - Testing ads in AI overview section

11:09 - Focus on local SEO and ads for dental practices

RESOURCES/LINKS MENTIONED

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Client Spotlight: Rivermont Dental Website and Google Business Profile

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

• Facebook
• Instagram
• Google Business Profile

Based on statistics, dental practices miss a lot of potential new patients. You might scratch your head If you are one of those who miss their chance to get patients from calls. But with the right training, you could book 10 extra patients each month. By focusing on enthusiasm, understanding others' perspectives, sharing helpful information, and empowering choices, your practice can develop trust with community members and better serve their oral health needs.

In this episode, Benjamin Suggs discussed strategies for enhancing new patient phone call handling and conversion rates in dental practices. He emphasized the 3Es: the enthusiasm of the front desk staff, empathy, education, and empowerment to close appointments.

Benjamin Suggs also highlights the potential benefits of aligning marketing messaging and offering appointment times during calls. This can lead to a significant increase in conversion rates and a higher return on investment from your marketing efforts, giving you a reason to be optimistic about the future of your practice.

WHAT TO LISTEN FOR
1:06 Statistics About Call Handling
6:44 Have The Right Mindset
9:40 Empathy
12:08 Educating The Caller
16:16 Empowerment
19:04 Never Disagree With Somebody On The Phone
20:27 Law Of Reciprocation
23:09 Never End A Call Without Offering Appointment Time

RESOURCES/LINKS MENTIONED

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Client Spotlight: MHR Orthodontics Website and Google Business Profile

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

• Facebook
• Instagram
• Google Business Profile

Attracting new dental patients to your practice is a great struggle. Many dentists fail to clearly communicate what services they offer or create content that actually engages website users. With attention spans shrinking and mobile usage rising, dental websites must quickly connect with visitors emotionally and address their needs. By adding fun, personalized photos and creating videos, one can make a huge difference in reaching the goal of converting visitors to patients.

In this episode, Benjamin Suggs shares some common issues that could prevent your website from converting visitors into patients. He reveals simple tweaks you can make, such as optimizing your website for mobile users, adding personalized photos and videos, and implementing exit popups. He also emphasized the importance of personalizing website content to establish an emotional connection. Discover proven strategies to give your dental website the boost it needs to start attracting more new patients today.

Leave a positive rating and review of this podcast with just one click.

WHAT TO LISTEN FOR

2:02 Two Types Of Website Visitors

5:15 Say What You Do Immediately

7:04 Congruence With Services

8:45 Reviews and social proof

9:40 Make a Personalized Connection In Any Way

13:49 The Power of Looking More Fun Than Professional

16:11 Creating Videos To Increase Conversion

18:21 Record An Overview Of Your Practice

19:55 The Primary Call To Action

22:19 Mobile Optimization Of Your Website

RESOURCES/LINKS MENTIONED

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

Some example high conversion websites:
https://oceandentistryco.com
https://theteethdoctors.com
https://falkofamilydental.com
https://trusmilesga.com

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

• Facebook
• Instagram
• Google Business Profile

Understanding patients' perspectives and addressing common objections in marketing communications is crucial for dental practices. By empathizing with patients' concerns and offering solutions, practices can build trust and attract new patients. Positioning themselves as the solution to common dental objections can differentiate practices and foster stronger connections with patients.

In this episode, Benjamin Suggs identifies the four most common objections that stop patients from scheduling. He dives deeply into these roadblocks, understanding their perspectives and providing specific messaging strategies to overcome each objection. Learn how to address patient concerns head-on, ease anxieties, and position your practice as a judgment-free zone. Discover proven techniques to welcome back patients who haven't visited in years.

He also highlights the importance of creating a welcoming, non-judgmental environment to put patients at ease.

WHAT TO LISTEN FOR

0:01 Are These Roadblocks Keeping You from the Dentist?

3:11 How to Tackle Dental Objections

8:35 How Dentists Ease Patient Fears

12:25 Efficiency Tips for Dentists

17:42 Discover Marketing Tips to Ease Your Mind

22:25 Overcoming Dental Marketing Hurdles

RESOURCES/LINKS MENTIONED

CONNECT WITH US

Learn more about improving dental practice marketing on Flow

.Benjamin Suggs on LinkedIn

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

• Facebook
• Instagram
• Google Business Profile

In this episode, I discuss 8 strategies that dentists can use to improve their Google Map Pack rankings. I explain what the Google Map Pack is and the ranking criteria that Google uses. I also provide tips on claiming ownership of your Google Business profile, optimizing your profile with relevant information, soliciting and responding to reviews, and updating your profile regularly. Listen to learn how to boost your dental practice's visibility on Google and attract more patients.

Download a simple guide to updating your Google Map Packs Ranking here.

Chapters

00:00
Introduction
01:06
Ranking Criteria
05:22
Chapter 1: Claiming Ownership of Your Google Business Profile
07:05
Chapter2: Completing your Google Business Profile
10:40
Chapter 3: NAP Consistency
11:55
Chapter 4: Add Products and Services to your GBP
13:16
Chapter 5: How to List Your Office Hours
14:12
Chapter 6: Solicit Reviews and Respond to Them
16:34
Chapter 7: Encourage Activity and Connection on your Google Business Page
19:27
Chapter 8: Increasing Profile Usage and Updates, Conclusion

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• We are a family-owned, husband-and-wife team.
• Our clients average an 8X return on investment.
• 5-star reviewed.

Follow us on:

• Facebook
• Instagram
• Google Business Profile