Dental Flow Podcast  By  cover art

Dental Flow Podcast

By: Benjamin Suggs
  • Summary

  • Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.

    © 2024 Dental Flow Podcast
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Episodes
  • Dental Practice Sales & Transitions with Dental Broker Ryan LaPrad, DDS Match South
    Jun 27 2024

    As a dentist nearing retirement, figuring out how to maximize the value of your dental practice can be quite daunting. It's natural to worry about potentially leaving money on the table or making costly mistakes during the transition. The process involves many critical decisions, from evaluating the worth of your practice to planning for a smooth handover. These concerns can make the transition period feel overwhelming as you strive to secure your financial future.

    In this episode, guest Ryan LaPrad, an experienced dental practice broker from DDS Match South, explores the important but often intimidating process of dental practice transitions and shares key insights every dentist should consider whether buying or selling a practice. He details the complexities of negotiating with corporate groups and how working with a specialist can significantly impact the financial outcome. Learn how Ryan got an additional $5MM in value for one seller in his practice sale!

    Ryan also offers a glimpse into market trends and strategies for matching buyers and sellers.

    WHAT TO LISTEN FOR
    3:53 What Should You Know About Non-Compete Agreements in Dental Practice Sales?
    8:24 What Are the Differences Between Individual and Corporate Buyers in Dental Practice Transitions?
    13:46 The Risks and Benefits of Selling Dental Practices to DSOs
    18:26 Why Is Preparation Important When Selling Dental Practices?
    23:10 Matching young dentists with practices for sale in the southeast
    28:11 What Should You Consider When Buying or Selling Dental Practices, Especially in Rural Areas?

    RESOURCES/LINKS MENTIONED
    Website: https://ddsmatchsouth.com/
    Google: https://g.co/kgs/S1XSejQ
    Facebook: https://www.facebook.com/ddsmatch/
    Instagram: https://www.instagram.com/ddsmatch.south/
    Twitter/X: https://x.com/ddsmatchsouth/
    LinkedIn: https://www.linkedin.com/company/ddsmatchsouth/

    CONNECT WITH US
    Learn more about improving dental practice marketing on Flow.
    Benjamin Suggs on LinkedIn

    For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

    • No long-term contracts.
    • We are a family-owned, husband-and-wife team.
    • Our clients average an 8X return on investment.
    • 5-star reviewed.

    Follow us on:

    • Facebook
    • Instagram
    • Google Business Profile
    Show more Show less
    33 mins
  • Why Startup Dental Practices Need to Run Google Ads
    Jun 18 2024

    It's common to experience challenges when starting a new dental practice, especially in attracting new patients. The initial frustration with slow marketing results can be disheartening, but it's important to remember that building a patient base often takes time. You might find that refining your approach and exploring different marketing avenues can gradually improve your situation. Patience and persistence are crucial as you continue to develop your practice and connect with potential patients.

    In this episode, Benjamin Suggs addresses common problems faced by startup dentists. He shares the story of a dentist in Maryland who is experiencing a lack of online traffic and patient bookings despite spending $12,000 on a website and SEO package from a well-known marketing company. However, the company failed to implement critical tactics like running Google ads that could have driven immediate results. Benjamin asks - how can you expect to succeed in those crucial first months without a strategy to get patients in the door right away?

    He also highlights the importance of paid digital advertising over solely relying on organic search engine optimization for new practices.

    WHAT TO LISTEN FOR
    0:46 Are SEO and ads both needed for dental startups?
    1:16 Importance of running Google ads specifically for dental startups
    1:37Common issues with dental marketing
    3:09 What are the differences between SEO and paid ads?
    06:01 Differences between organic SEO and PPC ads
    10:03 Should other platforms beyond Google also be used to advertise?

    RESOURCES/LINKS MENTIONED

    CONNECT WITH US

    Learn more about improving dental practice marketing on Flow.

    Benjamin Suggs on LinkedIn

    Client Spotlight:
    Dentistry in Redfern Website and Google Business Profile

    For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

    • No long-term contracts.
    • We are a family-owned, husband-and-wife team.
    • Our clients average an 8X return on investment.
    • 5-star reviewed.

    Follow us on:

    • Facebook
    • Instagram
    • Google Business Profile
    Show more Show less
    13 mins
  • Google's AI Overview is Here. The Impact on Google Search Results for Dentists
    May 27 2024

    As ChatGPT diverts traffic away from dental websites, how will Google's new AI overview further challenge dental practices' search visibility? Google's shift towards prioritizing ads over organic search results in its AI overview means dental marketers must ask - will traditional SEO strategies still drive new patients, or will a laser focus on local SEO and Google ads become the new priority? With over 70% of Google's revenue from ads, and its moves to stuff search results with more ads, how can dental practices ensure they aren't left out in the cold as Google protects this revenue at the expense of organic search rankings?

    In this episode, Benjamin Suggs highlights several significant shifts in the digital landscape, particularly affecting dental marketing. Google's new AI overview feature now appears above organic search results, providing users with an expanded, immediate summary. This change mirrors the way ChatGPT has diverted traffic from dental websites by answering user queries directly, thus reducing the visibility of these practices in search results.


    WHAT TO LISTEN FOR

    0:05 - Google's new AI overview feature

    1:30 - Chatbot diversion from dental websites

    4:14 - Testing AI in search results

    5:14 - Official rollout

    6:29 - New search results layout with AI overview

    7:55 - Ad revenue protection: impact on organic results

    9:49 - Testing ads in AI overview section

    11:09 - Focus on local SEO and ads for dental practices


    RESOURCES/LINKS MENTIONED


    CONNECT WITH US

    Learn more about improving dental practice marketing on Flow.

    Benjamin Suggs on LinkedIn

    Client Spotlight: Rivermont Dental
    Website and Google Business Profile



    For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

    • No long-term contracts.
    • We are a family-owned, husband-and-wife team.
    • Our clients average an 8X return on investment.
    • 5-star reviewed.

    Follow us on:

    • Facebook
    • Instagram
    • Google Business Profile
    Show more Show less
    15 mins

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