Episodios

  • Special Episode: 3 Years of Dental Marketing Knowledge in 40 Minutes
    Aug 13 2024

    Join us for a special anniversary episode of Dental Marketing Theory as we celebrate three years of insightful conversations with a compilation of our top 10 episodes from this past year. Dive into a variety of topics with industry leaders like Teresa Duncan, Chad Johnston, and Dr. Marc Cooper, discussing everything from dental insurance and patient financing to the realities of DSOs and the future of dental practice management. Gain valuable perspectives on navigating the complexities of the dental industry, enhancing patient relationships, and embracing technological advancements. Don't miss this opportunity to hear the best of our discussions, packed with strategies and advice to help you and your practice thrive in today's dynamic environment.

    Connect with our Guests Here ⤵️
    Melissa Turner
    Senior Executive Consultant/ CHO at Cellerant Consulting Group

    Website: cellerantconsulting.com

    Chad Johnston
    Director of Strategic Accounts at iCreditWorks

    Website: icreditworks.com

    Teresa Duncan
    Owner/President Odyssey Management, Inc.

    Website: odysseymgmt.com

    Lori Mixon
    Vice President of Marketing at Peak Dental Services

    Website: peakdentalservices.com

    Glen Goold
    CEO of Riverside Dental

    Website: stgeorgesmiles.com

    Dr. Marc Cooper
    Founder & Source – The Contemporary Elder Institute

    Website: requestingwisdom.com

    Channan Cassella
    Communication Coach at SMC National

    Website: smcnational.com

    Kristen Wasilewski
    Internal Marketing Specialist at SMC National

    Website: smcnational.com

    Dr. Wilhelm Piskorowski
    Founder of ACES Health

    LinkedIn: linkedin.com/in/piskorowski-wilhelm-bill-5963b22b

    Robert Nunziato
    Head of Sales Operations & Inside Sales at Sunbit

    Website: https://sunbit.com/

    Kimberly Nguyen
    Co-founder | Chief Dental Officer – Asprodental

    Website: asprodental.com

    Tiffany Nguyen
    Co-founder | CEO – Asprodental

    Website: asprodental.com

    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    44 m
  • #155 Dental SEO Secrets to Skyrocket Your Practice Growth
    Aug 6 2024

    Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to skyrocket your practice's visibility in search engine results. From avoiding common pitfalls to leveraging the latest AI techniques, this webinar is packed with actionable insights and real-life case studies.

    Don't let your competitors steal the spotlight – register now and take control of your online presence to attract more patients and grow your dental practice!

    Connect with our Guest Here ⤵️
    Eddie Tyshkevich
    SEO Manager at SMC National

    Website: https://smcnational.com


    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    42 m
  • #154 This Will Save You Thousands $$$$ on Dental Supplies!
    Jul 30 2024

    In this episode of Dental Marketing Theory, Gary talks with Michael McCoy, co-founder of Dental Collective, about his journey from working in the dental industry to launching a purchasing organization aimed at leveling the playing field for independent dental practices. Michael explains how Dental Collective enables small practices to access bulk pricing typically reserved for larger organizations, potentially saving thousands per year. The discussion also covers the variety of products and services offered, emphasizing the substantial cost reductions available to Dental Collective members.

    Connect with our Guest Here ⤵️
    Michael McCoy
    Co-Founder of Dental Collective

    Website: https://dental-collective.com/


    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    17 m
  • # 153 Maritza Duran’s Path from Dental Assistant to Consultant
    Jul 23 2024

    In this episode, Gary talks with Maritza Duran, CEO of MDent Consulting, who shares her journey from starting as a dental assistant to advising associate dentists on launching their own practices. Maritza discusses the challenges and opportunities of transitioning from working under someone to owning and expanding dental practices. The podcast delves into the psychology behind why associate dentists choose to start their practices and how Maritza's expertise supports them in navigating this significant career move.

    Connect with our Guest Here ⤵️
    Maritza Duran
    CEO/Founder MDent Consulting Services, LLC

    Website: https://mdentcs.com/


    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    21 m
  • #152 The Power of Seamless Patient Financing in Dental Practices
    Jul 16 2024

    Gary speaks with Adrian Valente, Director of Training and Enablement at Sunbit, to explore the impactful ways Sunbit leverages financing tools in various service industries, particularly in dental care. Adrian shares insights into the challenges and opportunities of introducing financing solutions in dental practices, emphasizing education and the importance of integrating financing seamlessly into patient interactions. The discussion highlights how Sunbit's innovative approach not only fosters significant improvements in patient care but also positions dental offices to gain competitive advantages by adopting flexible payment options.

    Connect with our Guest Here ⤵️
    Adrian Valente
    Director of Training & Enablement at Sunbit
    Website: https://sunbit.com/


    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    23 m
  • #151 Expert Tips on U.S. vs Canada Dental Financing
    Jul 9 2024

    Host Gary Bird engages in a deep dive with Shawn Peers, a former lawyer turned dental industry expert, discussing the unique challenges and strategies in dental practice management and marketing in the U.S. and Canada. Shawn shares insights from his journey from law to the dental industry, emphasizing the importance of adapting business models to the changing healthcare landscape and leveraging group purchasing to reduce costs. The conversation explores differences in dental insurance and patient financing between the U.S. and Canada, offering actionable advice for dentists to navigate these complexities and improve patient communication and care.

    Connect with our Guest Here ⤵️
    Shawn Peers
    President of DentalPeers

    Website: https://dentalpeers.ca/

    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    20 m
  • #150 The Rise of Tasty Clean in the Dental Industry w/ Jessica Gore
    Jul 2 2024

    Gary explores the inception and evolution of Tasty Clean with its founder, Jessica Gore. Initially developed as a natural cleaning solution for baby products, Tasty Clean pivoted to the dental industry after proving its effectiveness in sanitizing dental appliances. Jessica shares her journey from identifying a gap in the market to ultimately repositioning her product to serve both consumers and dental professionals, emphasizing the importance of clean dental appliances for overall oral health.

    Connect with our Guest Here ⤵️
    Jessica Gore
    Founder of Tasty Clean


    Website: https://www.tastyclean.com/

    📧 Visit ➡️https://smcnational.com
    🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/
    📅 Upcoming Events ➡️https://smcnational.com/events

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    15 m
  • #149 200 Dental Groups Built: Lessons We Can All Learn From
    Jun 25 2024

    Gary converses with Dr. Brady Frank, a third-generation dentist turned entrepreneur who delves into his journey from starting multiple dental practices to specializing in the business side of dentistry. Dr. Frank shares insights from his experiences of building over 200 dental groups across the U.S., highlighting innovative financing strategies. The discussion also covers Dr. Frank's personal challenges and triumphs, providing valuable lessons for dentists aiming to expand their practices without relying on private equity.

    Connect with our Guest Here ⤵️
    Dr. Brady Frank
    Co-Founder Freedom Dental Partners - Mastermind

    Website: https://freedomdentalpartners.com/


    📧 We have been invited to speak on the main stage at the Dykema Conference from July 10th to July 12th. Not only that, but we will also be hosting a boot camp! To celebrate, we are giving away free tickets. To enter the giveaway, visit ➡️https://smcnational.com and click on the "Enter to win free tickets to Dykema" bar. Don't miss out on this amazing opportunity!

    We appreciate your support and look forward to seeing you at our upcoming events.

    Remember to like, share, and comment on this video! Thank you for watching!

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    20 m