• Derrick Daye - Building a Brand That Lasts

  • Nov 29 2023
  • Length: 37 mins
  • Podcast
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Derrick Daye - Building a Brand That Lasts

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  • Summary

  • In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.

    Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.

    He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.

    Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.

    Here’s what we discuss:

    • How brand strategy has evolved vs. what has stayed the same
    • The best definition of a brand
    • How to tie brand and business strategy together when starting a brand
    • How branding and customer experience relate
    • The best way to build a brand
    • How to create a strong emotional connection with your customers
    • Why storytelling is key to the brand conversation


    RESOURCES FROM THIS EPISODE:

    • Derrick's website
    • Derek's publication - Branding Strategy Insider
    • Derrick on LinkedIn
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