Episode Summary:
In this episode of Regenerative By Design, host Joni sits down with Cate Hofstad-Cassad, master hat maker and founder of Range Revolution, a regenerative leather goods company. Cate shares her inspiring journey, starting with an apprenticeship as a Western hat maker and her transition into organic and biodynamic farming with her husband. Over the last decade, Cate has helped scale their farm to manage 400 acres, focusing on regenerative practices despite significant water challenges in the arid West.

Cate and Joni discuss the importance of design in influencing people’s actions and thinking, with Cate emphasizing how her business, Range Revolution, pulls cattle hides destined for landfills back into the supply chain, supporting regenerative ranchers and promoting sustainable fashion. They explore the complex value chain of leather production and the difficulties of creating a truly regenerative supply chain in the fashion industry.

The conversation also touches on the critical need for better marketing and education to bridge the gap between consumers and regenerative practices. Cate shares her thoughts on the power of fashion to lead cultural conversations and influence daily choices around sustainability.

If you're interested in sustainable fashion, regenerative agriculture, or how design can inspire meaningful change, this episode is packed with insights and inspiring stories.

Key Topics Covered:

• Cate’s journey into design, farming, and regenerative practices
• The role of Range Revolution in the regenerative leather industry
• The challenges of building a regenerative supply chain in fashion
• Marketing and education as essential tools for promoting regeneration
• The importance of fashion in driving cultural narratives around sustainability

Notable Quotes:

• “Design at its best inspires people to see, think, and act differently.” – Cate Hofstad-Cassad
• "Every day we participate in agriculture by getting dressed." – Cate Hofstad-Cassad

Where to Find Cate:

• Website: rangerevolution.com
• Instagram: @rangerevolution
• LinkedIn: Cate Atkasad

Call to Action:
If you enjoyed this episode, please take a moment to rate the podcast, share it with friends, and spread the word about the regenerative revolution. Let’s work together to inspire more people to embrace sustainable practices and support brands like Range Revolution that are leading the charge in regenerative design.

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Regenerative by design is hosted by Snacktivist. Snacktivist creates baking mixes and finished products that are allergy-friendly, soil, water, and carbon-focused, all while radically impacting human nutrition by transforming staple foods into something more than just empty calories. Visit snacktivistfoods.com to learn more.

Funding for Regenerative By Design Podcast was made possible by a grant/cooperative agreement from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.