The fashion industry has seen massive changes throughout the years and has a customer base that is constantly increasing. With not one but multiple channels to keep track of, designers also need to keep an eye out for new trends to create exciting and relevant new collections. But with such a diverse set of consumers, understanding the needs and usage patterns of each group is a humongous task. So how can designers deliver innovative products by keeping up with the evolving trends?

In this episode, to learn more about this theme, we interact with Atul Apte, Chief Product Officer at Raymond Apparel Ltd. With over two decades of experience in the Indian Apparel Industry, he is a Fashion design professional with expertise in building Design Collections and strong fashion concepts in men's and women's wear along with a strong knowledge of innovative silhouette and fabric. He has vast knowledge about integrating technical, commercial, and design aspects to develop commercially viable Design Collections. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Designing for Dynamic Demands." You can connect with Atul on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in