In this episode, Lauren & Matt dive into what makes a successful go-to-market strategy for your book. Learn how to pick the right launch date and products, choose the best sales and distribution platforms, and craft effective pre-launch and post-launch sales strategies.

Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!


Dive Deeper

💡 Listen to These Episodes to Learn More About…

• Marketing Your Book Pre-Launch, At-Launch, and Post-Launch
• Determining the Right Retail Price for Your Book
• The Indie Author's Guide to Thriving Without Amazon
• Your 7-Step Guide to Building an Online Bookstore
• 4 Reasons Creators Don't Sell Direct (and Why You Should)
• Crowdfunding Your Self-Published Book With Kickstarter
• 5 Things to Know Before You Start Publishing
  
  

Sound Bites From This Episode

🎙️ [12:35] “Don't get too married to all this stuff in the beginning. When you're able to step back from this go-to-market plan and really take a look at it holistically, you might see some areas where you need to go back in and change a few things so that everything kind of works seamlessly and harmoniously together.”

🎙️ [29:04] “Having that sales and distribution and strategy laid out and understanding where and when each format and variation of that book is going to be released and sold is really important. And it'll extend the sales lifecycle of that book as long as possible.”

🎙️ [42:01] “Regardless of whether or not you're selling direct, no matter which sales and distribution platforms you're going to move forward with: customer data is invaluable. Whatever kind of customer data you have access to from these different sales and distribution channels, you're going to want some way to track it.”

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