Digital After Dark

By: Digital After Dark
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  • Summary

  • Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
    Copyright Digital After Dark
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Episodes
  • Ethics in Data Collection (DAD Episode 003)

    Ethics in Data Collection (DAD Episode 003)
    Aug 11 2024
    In today's episode, Matt and Andrew explore "The Ethics in Data Collection", exploring how we looked at ethics at the start of our career to current. We felt this reflection is important as the UK are discussing the Data Protection and Digital Information Bill (DPDIB), which is currently in the House of Lords. You can find more information about the bill from the same website Andrew references in the episode: https://www.dqmgrc.com/blog/the-ultimate-guide-to-the-new-dpdi-data-protection-and-digital-information-bill

    We then end discussing the Code of Ethics that started nearly a decade ago by the Digital Analytics Association (https://www.digitalanalyticsassociation.org/codeofethics) and if there should be a renewed push for Ethical data collection. Ultimately, if ethics does not play a part in our own career, it will be mandated by the government; shouldn't we get ahead of it while we still can?

    Andrew then talks about attending a webinar that Simo Ahava presented called "10 Game Changing Uses for Chrome DevTools" where you can use Chrome Functionality without the need of extensions. You can watch the replay here: https://measuresummit.com/training/lunch-learn-replay What are your thoughts on the new DPDIB?

    Do you believe it is a step in the right direction, or a step back? Join the conversation in the comments section. And as always, you can contact Matt and Andrew at: digitalafterdarkpodcast@gmail.com
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    1 hr and 30 mins
  • Adobe WebSDK Explain (DAD Episode 002)

    Adobe WebSDK Explain (DAD Episode 002)
    Jun 19 2024
    Matt and Andrew discuss Adobe's WebSDK.

    Topics covered are:
    • What is WebSDK
    • Summary of Results from implementing WebSDK
    • Why WebSDK is important
    • Our Approach for deploying it
    • Our impression of the technology
    • Noted benefits of WebSDK based on an implementation
    Links from some of the topics we discussed:
    • Matt's post about creating JS in Google Sheet
    • Reverse Proxy on GCP
    Any questions - E-mail the podcast
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    2 hrs and 3 mins
  • 001: Google Consent V2

    001: Google Consent V2
    May 16 2024
    Two mates getting together to talk about all things Digital. In the introductory episode of Digital After Dark, Matt and Andrew briefly introduce themselves and how we met. We then discuss Google Consent V2; from what it is to our thoughts regarding the rollout. Then Matt discusses the outcomes of his test of deploying Advance Google Consent V2 on Loop Horizon’s website and the impact on the data collection.

    If you have any questions or suggestions of topics for Matt and Andrew to talk about, write to us at digitalafterdarkpodcast@gmail.com.

    Links from the show: Simo Ahava Consent Mode V2 for Google Tags: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/
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    51 mins
Marketing Career Success Economics
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