Course creation is a marathon not a sprint. Course creation is a long game.

We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.

The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.

So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.

Today I’m going to walk you through those concepts that will actually help you to stay mentally tough, but don’t worry, you can still indulge in a case of wallowing when needed.

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• Matt Gray: 10 Secrets to Become Mentally Unbreakable

“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.

What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.

Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.

And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today’s Sixty-Second Solution I’m going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.

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You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course.

All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.

You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.

And, if tech is something that gets you tangled up when thinking about recording, stick around for today’s Sixty-Second Solution and I’ll share with you the easy solution that most people overlook for creating their digital course recordings.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Today’s topic is a little controversial and completely practical all in one nice serving.

So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.

This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.

We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What makes the most sense for your business?

Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?

This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.

But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.

Sounds great, right?

It is, right up until it isn’t.

The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else.

What happens as a result is that your tasks remain unfinished and your course remains un-launched.

You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas.

Which path will you choose?

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

I think I should just quit now.

That is what the digital course creator wrote in response to a comment on their post.

I think I should just quit now.

In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.

We’ve all uttered the words or felt that sentiment that maybe we should just quit before.

If you are nodding your head yes, I’d like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What comes first: Lead Magnet or Digital Course?

The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.

Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.

Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?

Show Resources:

• Book a Call
• Join the Waitlist
• Check out all podcast episodes and full transcripts
• Follow me on Facebook and Instagram for daily tips and ideas

Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.