Digital Marketing Therapy By cover art

Digital Marketing Therapy

By: Sami Bedell-Mulhern
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  • Summary

  • Digital Marketing Therapy supports nonprofits in raising more money online. Learn ways to utilize your website, social media, content and email marketing to support your online fundraising and retention efforts.
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Episodes
  • Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum

    Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum
    Jul 30 2024

    Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leverage these connections for mutual benefit. It's not just about securing funds; it's about creating partnerships that last and grow over time.

    Whether your nonprofit is just starting out or has been in the game for years, there's always room to grow and improve. This episode is brimming with practical advice that you can apply right away. From crafting compelling pitches to nurturing donor relationships, Brandon will guide you through each step of the process. Get ready to be inspired and equipped with the knowledge you need to elevate your fundraising efforts and achieve greater impact. Don't miss out on this opportunity to transform your nonprofit's approach to corporate partnerships.

    What you'll learn:

    → Why now is the perfect time for businesses to engage with nonprofits
    → How to create a corporate advisory council that drives engagement
    → Strategies for turning donors into passionate ambassadors
    → The importance of storytelling in building lasting partnerships
    → Creative ways to add value to your corporate sponsors

    Want to skip ahead? Here are key takeaways:

    [03:43] Businesses want to partner because their customers require it. Consumer demand is driving businesses to engage more with nonprofits, with 94% of consumers wanting to know how companies are improving their communities. Frame your conversation with this perk in mind.
    [09:51] Bring businesses alongside you to deepen your connection. Creating a corporate industry council can be an effective way to engage business leaders and deepen their commitment to your cause. When they feel part of what you're doing the relationship is likely to continue longer term.
    [17:10] Encourage them to create their own event that benefits you. Empowering passionate supporters to organize their own events can lead to significant fundraising success, as demonstrated by Brandon's $1.2 million event.
    [24:02] Employees want to work for businesses that give back to the community. Corporate involvement in charitable causes can significantly boost employee commitment and emotional connection to the company. Get creative with them on how they can showcase and feature your relationship with their team.
    [29:14] Give them more visibility. Ask major donors to create quick video testimonials about your organization's impact – it's a win-win for both parties and adds value to your marketing efforts.

    Resources

    Volunteer Match
    Nonprofit Prophet: When Community Comes Together by Matt George

    Brandon Barnum

    CEO, HOA.com

    While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, he increased his annual income 10X from $20K to $200K in just 18 months. Brandon has since closed over $500 million in transactions by referral and has founded multiple local and online referral platforms and networks connecting more than 5 million members in 195 countries. Learn more: https://hoa.com/how-it-works/


    Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
    Learn more about The First Click: https://thefirstclick.net
    Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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    32 mins
  • Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee

    Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee
    Jul 23 2024
    In today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, discussing the ins and outs of crafting a successful campaign that resonates with donors. We'll delve into the creative side of direct mail, where Robert reveals some of the most engaging and memorable strategies he's employed. From eye-catching postcards that pop in your mailbox to oversized mailers that stand out from the stack, he shares insights on how to grab attention and connect with people in a meaningful way. Whether you're a nonprofit looking to boost donations or a business seeking to build lasting relationships with customers, this conversation is packed with actionable tips to enhance your outreach. Join us as we uncover the secrets to making direct mail a fun and effective tool for your fundraising arsenal. What you'll learn: → Different types of direct mail and how to get started → Ways to track direct mail campaigns digitally → Integrating direct mail into the customer journey → Using data to personalize direct mail nurturing → Examples of effective political and nonprofit direct mail Want to skip ahead? Here are key takeaways: [06:02] The power of direct mail in building personal connections. Unlike emails or texts, receiving a physical letter or package can make someone feel special and valued. We discuss strategies for making your mail stand out and why this traditional form of communication still has a significant impact today. [10:56] Using QR codes on mail pieces to capture opt-in data. By including these on your mail pieces, you can bridge the gap between physical mail and digital convenience. Listeners will learn how QR codes can encourage recipients to opt-in for more information, allowing you to capture valuable data and grow your contact list effectively. [18:57] Analyzing donor data to insert timely thank you mailings. We talk about how tracking donations and responding quickly with a personalized thank you note can make donors feel appreciated and more likely to contribute again in the future. [25:32] The importance of emotionally engaging audiences. Whether it's through storytelling or appealing to shared values, we discuss how emotionally charged content can resonate more deeply with recipients, fostering a stronger connection and increasing the likelihood of them taking action. [36:36] Connecting with Robert Lee for direct mail consultation. For those interested in taking their direct mail campaigns to the next level, we talk about how connecting with Robert for a consultation can provide personalized advice tailored to your specific goals and needs. Resources Free Consultation to discuss marketing frameworks with Lesix Agency Eight Essential Exchanges by Kevin Scott freebie when you schedule a consultation Robert Lee Founder, Lesix Agency Robert is the founder of The Lesix Agency, a full marketing agency with the vision to put your company on the path to doubling your sales in 90 days. As a DigitalMarketer Certified Partner, he brings in over 15 years of marketing experience. His mission is to help business owners unlock their potential. Robert and his team are dedicated to empowering entrepreneurs by providing expert guidance, building a strong foundation, and providing them with a marketing strategy that will propel their success. Robert truly believes you deserve a marketing partner that invests energy in helping you grow your business. Learn more: lesix.com https://www.linkedin.com/in/rwlee2/ https://www.facebook.com/rwlee2 Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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    39 mins
  • Ep 266 | Creating a PR Strategy with Mickie Kennedy

    Ep 266 | Creating a PR Strategy with Mickie Kennedy
    Jul 16 2024

    Ever wonder how some nonprofits seem to always be in the news? It's not magic – it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickey Kennedy. Learn how to craft compelling stories, build relationships with journalists, and get your nonprofit the attention it deserves. Whether you're a PR novice or looking to up your game, this episode is packed with practical tips and strategies you can start using today.

    What you'll learn:
    → The basics of writing an effective press release
    → How to build and nurture relationships with journalists
    → Strategies for getting national media coverage on a budget
    → Why being a small, unknown organization can be a PR advantage
    → Creative ways to generate newsworthy content

    Want to skip ahead? Here are key takeaways:
    [06:14] Craft strong, meaningful quotes in your press releases – they're your chance to control the message and increase the likelihood of being included in articles.
    [12:08] Start building media connections locally – there are probably less than a dozen key journalists in your area who cover nonprofits.
    [19:33] Timing, message, and relevance are crucial for press release success – as demonstrated by the dining bond initiative case study.
    [30:09] Consider creating surveys or studies to generate newsworthy content and position your organization as an expert in your field.
    [37:01] Don't let your organization's size deter you from pursuing PR – sometimes being small and unknown can actually work in your favor with journalists.

    Resources
    9 Creative Ways to Engage and Steward Your Donors Guide: http://thefirstclick.net/resources
    Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage: https://www.ereleases.com/plan/
    CauseWire – a nonprofit rate for press releases: https://www.ereleases.com/causewire/

    Mickie Kennedy
    Founder, eReleases

    Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.

    https://x.com/ereleases
    https://www.facebook.com/ereleases.press.release.distribution
    https://www.instagram.com/ereleasespr/
    https://www.linkedin.com/in/publicity/
    https://www.pinterest.com/ereleases/
    https://www.youtube.com/user/ereleases
    https://www.tiktok.com/@ereleases

    Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
    Learn more about The First Click: https://thefirstclick.net
    Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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    43 mins
Management Marketing Economics
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