This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the healthcare and medical industries.

Later in this episode, April and Laura also cover the ubiquitous PR tool: the press release! Tune in for a deep dive into some common mistakes and best practices relating to writing, planning and distributing press releases in today’s media landscape.

Learn more about Barrie’s work here: https://bcpublicrelations.com/

Learn more about press releases on the Trust Weekly blog, here: https://trustrelations.agency/trust-weekly/trust-relations/pr-tools-what-does-a-press-release-actually-do/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown