• E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

  • Jun 4 2024
  • Length: 1 hr and 24 mins
  • Podcast

E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase By cover art

E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

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  • Summary

  • 00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

    08:34 Defining CRO and its Impact on Revenue per User

    28:47 Optimizing Team Structure and Design Support in E-commerce

    44:10 The Impact of Video Experiences on Revenue and Customer Engagement

    49:48 CRO Testing: Strategies for Optimizing the Customer Journey

    55:59 Optimizing Conversion Rates Through Intuitive Navigation

    58:12 Balancing Testing and Editorial Decisions in Website Design

    01:02:16 Measuring True Incrementality with Marketing Science

    01:21:05 Informed Upselling and After-Sell Strategies


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