• E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

  • Jun 25 2024
  • Duración: 1 h y 32 m
  • Podcast

E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More... Por arte de portada

E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

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  • Resumen

  • 00:00 Introduction

    03:16 Life Updates

    06:04 Introduction to Tyson Drake and his Background

    11:46 Merchandising and Marketing in Different Industries

    27:39 Creating Effective Marketing Campaigns

    30:54 Product Classification: A Tiered Approach

    32:43 Category Expansion: Becoming a Kitchenware Brand

    36:30 Forecasting and Inventory Management

    50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

    01:01:49 Measuring the Effectiveness of Marketing Channels

    01:02:49 Challenges of Measuring TV and Streaming TV

    01:06:14 Post-Purchase Surveys and Media Mix Modeling

    01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

    01:11:01 Creating Mental Availability and Being Part of the Consideration Set

    01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music



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