Welcome to Episode 69!

https://sustainable-ecom.com/ep69

There is no doubt that we are now entering the age of increased scrutiny. Scrutiny from regulators who are increasingly cracking down on false claims, but also scrutiny from potential customers and consumers who are looking to for ways to validate their choices and feel confident that brands they buy from are doing the right things.

That usually means 3rd party certification, and by far the fastest growing certification brand in terms of both consumer awareness and brand adoption is B Corp.

You’ve almost certainly already heard of B Corp Certification, but if you haven’t, it’s a business level certification that examines the conduct and impact of your business across 5 key areas – including workers, customers, environment, community and governance.

If you’re a sustainable, purpose driven brand, its quickly becoming a very important part of your proof landscape, but the benefits of going through the process by no means stop at getting a nice badge to add to your website.

To explore B Corp in more detail and help give you a deeper understanding of what’s involved, my guest today is Tim Jones, founder of Grow Good.

Tim in fact was the first qualified B Corp Consultant in NZ and is better known as That B Corp Bloke, and since 2014 has helped hundreds of brands of all sizes successfully navigate what is a complicated and often daunting process.