Tracking early signals is a vital component of trendspotting. It enables businesses to stay ahead of the curve, adapt to changes and make informed decisions. While it involves navigating through a vast amount of information and requires a keen eye for detail, the insights gained from early signal tracking are invaluable for shaping future strategies and becoming future-fit.

In this episode of the Gartner Futures Lab Podcast, host Marty Resnick sits down with Gartner Director of Research Hertha Meyer and Senior Market Research Specialist Akshat Tyagi to discuss how a defining factor of business success and longevity will include the ability to spot and interpret early signals as we move forward in an ever-evolving, disruptive world.

Hertha Meyer is a Director of Research in Gartner’s Consumers and Culture group. Hertha’s focus areas include consumer economic attitudes and behavior, corporate and marketing communications, reputation and brand health. She also serves as a member of Tapestry, Gartner’s trend identification group. Before Gartner, Hertha spent almost 30 years in the public relations industry, providing research and strategic insights on a myriad of topics and communications disciplines to some of the world’s largest corporations, nonprofits and brands.

Akshat Tyagi is a Gartner senior market research specialist. Akshat specializes in navigating the intricate landscape of emerging technologies, trend forecasting, and industry disruptions. He has also been a member and a contributor to some of the ongoing Gartner’s trend identification projects, such as Tapestry and an upcoming Future of Space Industrialization project. Over the past few years, Akshat has collaborated closely with cross-functional teams, stakeholders and clients to decipher the subtle nuances of evolving markets.

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