In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.

Topics discussed in this episode:

• Why conversion rate optimization is crucial for ecommerce businesses
• How understanding customer behavior can improve conversions
• Why watching user replays and heatmaps reveals customer behavior
• How pop-ups boost ecommerce conversions and engagement
• What role website speed plays in conversion rates
• How to effectively use data analytics to boost store performance
  
  

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

Get access to more free resources by visiting the show notes at
https://t.ly/Covcl

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On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to transform your online store and boost your sales.

Topics discussed in this episode:

• Why conversion rate optimization has become increasingly important in ecommerce
• How technological changes and increased competition are making CRO more complex
• What steps are involved in creating a user-centered website or landing page
• How product detail pages can be optimized to convert as well as landing pages
• Why telling a consistent brand story across multiple touchpoints is crucial for conversion
• Why even small improvements in conversion rates can lead to significant revenue increases
  
  

Links & Resources

Website: https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/

Get access to more free resources by visiting the show notes at
https://t.ly/_HKW0

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

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Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.

Topics discussed in this episode:

• Why loyalty programs are crucial for customer retention in times of economic uncertainty
• How integrating loyalty with subscription and membership programs creates a seamless customer experience
• Why dynamic point redemption is a game-changer for loyalty programs, allowing customers to use points more flexibly
• How loyalty programs can be effectively used across various industries, from cosmetics to hardware tools
• What strategies merchants can use to promote their loyalty programs, including email campaigns and social media sharing
  
  

Links & Resources

Website: https://appstle.com/
Shopify App Store: https://apps.shopify.com/partners/appstle
LinkedIn: https://www.linkedin.com/company/appstle/
Twitter: https://twitter.com/appstleinc

Get access to more free resources by visiting the show notes at
https://t.ly/Wqans

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!