Greg sits down with Jason Jones, the former founding president of Vital Farms Inc, to explore the remarkable growth of one of the most recognizable egg brands. From humble beginnings at a farmers market to a billion-dollar company in 15 years, Jones shares the story of how Vital's pioneering approach to pasture-raised eggs, storytelling-based marketing strategies, and the importance of transparency and consumer trust. Listen to how Vital Farms entirely redefined industry standards in the egg world and set a new benchmark for premium eggs.

Did you like this episode? Please rate Eggheads and leave a review on Apple Podcasts. You can also connect with Eggheads on LinkedIn and Instagram. Interested in being a guest on the show? Leave us a message and we'll get in touch!

In this episode of Eggheads, Greg talks with Henry Arrowood, the founder and CEO of Farmshare, about the transformation of agriculture via direct-to-consumer practices. They discuss the challenges farms face in a commoditized market, the role of intermediaries, and how Farmshare is helping farmers build direct relationships with consumers. The conversation covers the logistical, marketing, and operational strategies Farmshare leverages to empower local producers, enhance transparency, and create value-driven farm-to-table food systems.

Did you like this episode? Please rate Eggheads and leave a review on Apple Podcasts. You can also connect with Eggheads on LinkedIn and Instagram. Interested in being a guest on the show? Leave us a message and we'll get in touch!

Greg explores the complexities of the egg market with Brian Moscaggiuri, global trade strategist at Eggs Unlimited. Brian brings his extensive knowledge and unique journey within the egg industry to the table. Together, they unpack the science behind egg pricing, exploring wild market fluctuations as well as the impact of external factors like avian influenza and the transition towards cage-free egg production.

The episode addresses consumer perception of egg prices and the broader conversation about value. Greg and Brian discuss how eggs, despite recent price hikes, still offer considerable nutritional bang for your buck when compared to other food items. They advocate for recognizing eggs as a superfood, rich in high-quality protein, vitamins, and minerals.

Brian also touches on the future of eggs in the marketplace, emphasizing the need for innovative marketing to reach new consumer segments and the importance of long-term investments by producers in response to market demands. Brian’s insights make a strong case for the continued growth and relevance of eggs, both as a staple commodity and a nutritional powerhouse.