Episodios

  • The Power of Branding on Wheels with Jared Rosenthal
    Jun 30 2025

    Welcome to another episode of the Elite Expert Insider Podcast! In today’s episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry.

    You’ll hear how Jared leveraged eye-catching branding and clever marketing strategies to build his company from the ground up, as well as his insights into the ongoing challenges and solutions for entrepreneurs—especially in the ever-evolving world of software, onboarding, and digital marketing. Jared and Jenn dive into the importance of SEO, adapting to new technologies like AI, and why understanding your audience is the key to business growth.

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    22 m
  • Build a Brand That Sells featuring Luis Baez
    Jun 23 2025

    Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation.

    He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver.

    He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.

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    22 m
  • How She Balances Multiple Businesses and Motherhood – Kash Rocheleau's Real-Life Strategies
    Jun 16 2025

    In this episode with Kash Rocheleau, you’ll get a behind-the-scenes look at how she balances being a CEO, mom, and business owner—without losing sight of what’s really important. From navigating career transitions and setting boundaries, to handling industry changes and finding purpose in the day-to-day, Kash shares her story in a refreshingly authentic way.

    Follow her on LinkedIn: https://www.linkedin.com/in/kash-rocheleau-a0678528/

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    20 m
  • Live Rich by Spending Less? Sarah Conklin Says YES—Here’s How
    Jun 9 2025

    In this episode of the Elite Expert Insider Podcast, Melanie Johnson interviews best-selling author Sara Conklin as she shares her journey to living a more intentional, frugal life. If you’ve ever felt overwhelmed by expenses or wondered how to stretch your money further without sacrificing the things that truly matter, this lesson is for you.

    Learn more about Sarah:

    https://www.instagram.com/saraconklinfrozenpennies/

    https://frozenpennies.com/


    Buy Fundamentally Frugal on Amazon: https://amzn.to/4i2yBJG

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    19 m
  • The Secret Power of Storytelling in Business with Seth Donlin
    Jun 2 2025

    Welcome to another episode of the Podcast! Today, we’re excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it’s essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience.

    In this episode, you’ll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it’s crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business.

    Learn more:

    https://www.sethdonlin.com/

    https://www.linkedin.com/in/sethdonlin/

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    30 m
  • Creating a Legacy: 10 Years of Elite Expert Insider Podcast
    May 26 2025

    In honor of our 10-year anniversary, we’ve curated 10 powerful conversations from the Elite Expert Insider Podcast—featuring bestselling authors, industry leaders, and world-class entrepreneurs.

    These episodes represent a decade of impact, insight, and authority-building. Whether you're a first-time listener or a long-time fan, this is the perfect way to celebrate how far we've come—and where we're going next.

    Learn more: Eliteonlinepublishing.com

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    32 m
  • Step Into Your Power: Journey to Coaching Success with Tonya Herb
    May 19 2025

    Welcome back to the Elite Expert Insider podcast! In today's episode, our host Jenn Foster has the pleasure of introducing Tonya Herb, a transformative coach who's passionate about empowering women to conquer obstacles like overthinking, perfectionism, and people-pleasing. Tonya shares her journey from aspiring teacher to life-changing coach, where her philosophy is encapsulated in the insightful "BIKE" concept: Be unapologetically you, seek Insight, practice Kindness, and Engage fully.

    Learn More: https://tonyakay.co/

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    28 m
  • Unlock Amazon Profits with Expert Insights from Justin Cao
    May 12 2025

    Welcome to the latest episode of our podcast, where we're diving into the fascinating world of Amazon selling with our special guest, Justin Cao. Justin is an Amazon expert who has transitioned from a 9 to 5 job to achieving financial freedom through mastering the art of selling on the platform. Melanie Johnson, our host and a founder of Elite Online Publishing, sits down with Justin to uncover the secrets behind his success and the strategies that can help you turn a side hustle into your main source of income.

    Learn More: https://amzshifu.com/

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    33 m