In this fun episode of Structure & Soul, host Shanel Evans chats with Krystal, the powerhouse founder of Krystal Clear Action. Krystal shares her transformative "Red Pen Moment" from a FyreSavvy retreat where she was challenged to embrace her true value and unique skills. This moment of revelation allowed her to step into her role as an Operations Business Director (OBD), focus on her core strengths, and own her genius in operations and strategy. The conversation underscores the importance of self-awareness, owning your worth, and embracing the necessary course corrections that help businesses and leaders thrive.

Key Takeaways:

1. Red Pen Moment: Krystal realized she had been underselling herself and undervaluing her services by misrepresenting her role as an online business manager rather than embracing her full capability as an Operations Business Director (OBD).

2. Owning Your Genius: Krystal explains how embracing her unique gifts in organization and strategy allowed her to provide next-level service for her clients, moving from task execution to high-level strategy and implementation.

3. The Krystal Clear Quadrant: Learn how Krystal uses her quadrant to help clients identify where to focus their time and energy for maximum income-generating activities.

“I realized how much I was devaluing myself. I wasn't even explaining properly what I do.” – Krystal

About Krystal Clear Action:

Krystal is the founder of Krystal Clear Action, where she helps coaches and consultants streamline their operations so they can show up as visionary leaders in their businesses. She specializes in operations, strategy, and implementation, ensuring her clients stay on track to achieve their goals. With her organizational skills and knack for execution, Krystal ensures that her clients don’t just dream big—they see those dreams come to life.

Connect with Krystal: www.instagram.com/krystalclearaction/

About the Host:

Shanel Evans is a business strategist who helps entrepreneurs break through revenue ceilings and attract their dream clients through social media and marketing strategies. She’s known for her “red pen” moments—feedback that helps clients course-correct and achieve their business goals with love and support.