What is the best way to market your business?

You might think people want logical reasons to choose your product or service. But creating an emotional connection with your audience is much more effective.

So, what does emotional selling look like?

James I. Bond is the leading behavioral management specialist behind Brain Glue, a platform that teaches the art of persuasion for business.

For 13 years, James ran one of Southern California’s leading behavioral management firms. He is also the author of Brain Glue: How Selling Becomes Much Easier by Making Your Ideas Sticky.

On this episode of Leading Visionaries, James joins Anjel to discuss how he developed the vision for Brain Glue by collecting examples of emotional selling in a ‘passion box.’

James shares examples of the 14 brain triggers described in the book, explaining why we remember titles or products that make use of metaphor, alliteration or chiasmus.

Listen in for James’ insight on expanding your brand recognition and learn how to leverage brain glue to connect with clients or customers and grow your business!

How James’ childhood experiences informed his leadership journey

How James developed the vision for Brain Glue by collecting examples of emotional selling

Examples of the 14 triggers of Brain Glue (metaphor, rhyme, chiasmus, etc.)

How applying the principles of brain glue help James’ clients’ sales explode

What inspired the title Brain Glue for James’ book on emotional selling

Why we remember titles or products that use alliteration, humor, metaphor, etc.

How emotional selling influences both sales and brand recognition

How to shift from logic to emotion in your business marketing

How brain glue helps us communicate something important to other people

The power of building emotional connection with clients/customers

Brain Glue

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Brain Glue by James I. Bond

Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell