• Encore Episode: How to Plan a Successful Product Launch

  • Jul 9 2024
  • Length: 12 mins
  • Podcast

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Encore Episode: How to Plan a Successful Product Launch

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  • Summary

  • Are you trying to figure out if it’s the right time to launch your first product? Just ask Trinity Mouzon Wofford, co-founder and CEO of Golde, who’s going to give us a look into all the behind-the-scenes work she put into their brand as she prepared to launch. She’ll teach us how to prepare your MVP (minimum viable product), tips on how to have a successful launch, and how to know that your product is ready to be on the shelves.



    In this episode you’ll hear:


    (05:56) - How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace


    (07:58) - Copying big businesses' marketing tactics doesn't always work! Trinity explains how she found success by staying true to her vision


    (09:10) - How to leverage friends and family to gather early feedback on your product - before you launch


    (09:42) - Trinity explains how she knew she was ready to launch her business


    (11:06) - Andrea's key takeaways for launching your MVP
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Leadership Economics Personal Success
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