How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay.

In this episode you’ll hear:

(02:05) How figuring out your business strategy will influence your pricing.

(03:00) How to find out how much your customer is willing to pay.

(04:52) Should you start selling your products or services at a higher price point?

(06:05) The benefits of a subscription model and how to build one.

(07:50) How understanding the customer decision process can help you set prices.

Identifying your target market, without a plan, can be a struggle. Just ask Amber Murray, the founder of Fidget Stickers, who’s going to break down the customer journey into 5 simple steps and show you how you can improve it so your customers keep coming back for more. Amber also gives advice on how to find customers for your products in places you wouldn’t expect. After you’ve identified your ideal customer, Darian Kovacs, founder of Jelly Digital Marketing, spills the secrets on how to reach them. Darian tells us what social media platform might work best for you (spoiler: it’s all about trial and error) and breaks down how you can use SEO to get the right people to notice your business.

In this episode you’ll hear:

(02:50) Why Amber started Fidget Stickers.

(06:05) Amber uses her business as a case study to explain the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy.

(10:12) Questions you should ask yourself when you evaluate your customer journey.

(12:54) How to identify your ideal customer BEFORE launching your product.

(18:31) Tools that small business owners can use to learn more about their customers..

(20:36) How to figure out what social platform you should be using to reach your ideal customer.

(23:48) How to use SEO to be more discoverable.

(25:59) Andrea's key takeaways for understanding your customer journey.

Wondering how to navigate common entrepreneurial pitfalls and ensure the success of your business? Just ask Christina Wallace, senior lecturer at Harvard Business School, who’s going to tell us the top three mistakes (or lessons learned as Christina calls them) early stage entrepreneurs make and how you can avoid them.

In this episode you’ll hear:

(01:18) Why you shouldn't do everything yourself. Christina recommends ways to overcome the entrepreneurial urge to do it all.

(04:32) Why cash flow is important and the consequences of ignoring it.

(06:11) How to manage your cash flow by putting liquidity in place before you need it, keeping an eye on any lumpy cash flow throughout the year, and being creative.

(07:41) How to avoid scaling prematurely.