Every entrepreneur needs a community - people who inspire us with their stories and share practical advice to help us make a decision or take the next step (or leap!).

This is Small Business is that community. We hear from a diverse group of small business owners about how they found success, and the challenges they faced along the way.

Not only will you feel inspired, you'll get tips you can apply to your own business right now. Whether you're trying to grow your business through social media, find a manufacturer to bring your idea to life, or figure out how to price your product - we got you!

Hosted by Andrea Marquez, an aspiring small business owner, This is Small Business brings a diverse group of entrepreneurs and experts together to help you along your journey.

New episodes are out every week. Follow the show on Apple Podcasts, Spotify or wherever you listen. You won't want to miss an episode!

Are you trying to figure out if it’s the right time to launch your first product? Just ask Trinity Mouzon Wofford, co-founder and CEO of Golde, who’s going to give us a look into all the behind-the-scenes work she put into their brand as she prepared to launch. She’ll teach us how to prepare your MVP (minimum viable product), tips on how to have a successful launch, and how to know that your product is ready to be on the shelves.

In this episode you’ll hear:

(05:56) - How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace

(07:58) - Copying big businesses' marketing tactics doesn't always work! Trinity explains how she found success by staying true to her vision

(09:10) - How to leverage friends and family to gather early feedback on your product - before you launch

(09:42) - Trinity explains how she knew she was ready to launch her business

(11:06) - Andrea's key takeaways for launching your MVP

How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay.

In this episode you’ll hear:

(02:05) How figuring out your business strategy will influence your pricing.

(03:00) How to find out how much your customer is willing to pay.

(04:52) Should you start selling your products or services at a higher price point?

(06:05) The benefits of a subscription model and how to build one.

(07:50) How understanding the customer decision process can help you set prices.