• Encouraging sustainability in our shopping choices: a collaboration of generations

  • May 22 2023
  • Length: 35 mins
  • Podcast

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Encouraging sustainability in our shopping choices: a collaboration of generations

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  • Summary

  • Joe is currently a student at Edinburgh University. Whilst pursuing his studies in Politics he has developed and launched a start up business providing a platform to support sustainable choices when shopping.. 

     

    Today Joe talks us through

     

    • the journey of the platform including the development of an App with a niche around sustainable shopping.
    • the research needed to identify a target market of potential purchasers, and a build a values based customer base 
    • the tech and team involved in keeping the platform constantly up to date 
    • the passion and drive he has to move his relationship forward with sustainability 
    • his ambition to grow the business to be revenue generating whilst supporting consumers to consider their sustainability choices. 
    • the importance of collaboration with sustainable partners and companies 
    • the tracking of data and results based on progressive KPIs

     

    Joe Lipman LinkedIn

     

    Name App: Watch, Earn, Shop

     

    https://apps.apple.com/gb/app/name-watch-earn-shop/id1638106199

     

    Sapling Spirits 

     

    Greta Thunberg

     
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