Episodes

  • Meet the New Analytics: Piwik PRO

    Meet the New Analytics: Piwik PRO
    May 1 2024
    Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates. Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day. With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business. I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer? Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy. SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing Piwik PRO Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • AI, Generative Works, and Copyright Laws

    AI, Generative Works, and Copyright Laws
    Apr 17 2024
    If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works? Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems. So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup. Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/ Meet Matt Bailey: https://www.sitelogicmarketing.com/about/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins
  • How Will Google's SGE Results Affect the Industry?

    How Will Google's SGE Results Affect the Industry?
    Mar 19 2024
    John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users. 2. The Changing Landscape for Publishers The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively. Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic. 3. The Future of Publishing and SEO As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry. Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience. John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup. More about Matt Bailey Watch the Endless Coffee Cup on YouTube Become an OMCA Certified Marketer Explore Our Digital Marketing Masterclasses Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • SEO is Changing...But How?

    SEO is Changing...But How?
    Mar 5 2024
    SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO. So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations. Keep brewing excellence! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 6 mins
  • How to Stay Safe and Sane in Social Media Marketing

    How to Stay Safe and Sane in Social Media Marketing
    Feb 20 2024
    Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault. Community & Collaboration: We highlight the invaluable benefits of joining a network like NISM, where social media marketers unite for support, learning, and professional growth. Education, Empathy, and Evolution: This episode serves up a blend of insights on the importance of digital literacy, addressing mental health in the industry, and embracing the ceaseless tide of change inherent to social media. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
  • The SEO Industry Stinks

    The SEO Industry Stinks
    Feb 9 2024
    Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins
  • Goal-Setting for Personal and Professional Growth

    Goal-Setting for Personal and Professional Growth
    Jan 30 2024
    Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year. Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate life's challenges and opportunities. With her practical approach to goal setting, Deb provides valuable tools and support for anyone looking to make positive changes in their lives. Join us as we discuss the power of visualization, the significance of creating mission and vision statements, as well as the impact of the pandemic on personal growth and goal setting. We also reflect on the notion of career paths not always following a linear plan, unexpected opportunities, and finding joy in what we do. So grab your favorite mug, sit back, and let's dive into the art of setting and achieving meaningful goals for the year ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • Challenges Faced by Social Media Marketing Pofessionals

    Challenges Faced by Social Media Marketing Pofessionals
    Jan 18 2024
    Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations. Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals considering entrepreneurial ventures due to unmet needs within organizations. They also discuss the importance of effective communication, measuring impact, and the influence of prior career backgrounds on success in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 mins