• Endless Coffee Cup: Digital Marketing Education

  • By: Matt Bailey
  • Podcast

Endless Coffee Cup: Digital Marketing Education

By: Matt Bailey
Listen for free

  • Summary

  • To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
    2022, SiteLogic
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Episodes
  • Marketing with Empathy

    Marketing with Empathy
    Jul 29 2024
    Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data. Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia. Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars. Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts. Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com) Learn more about Matt Bailey & SiteLogic Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 4 mins
  • AI, SEO and Google's Big Leak

    AI, SEO and Google's Big Leak
    Jul 12 2024
    A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google. With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI. Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation. Matt Bailey: https://www.sitelogicmarketing.com Learn SEO & Digital Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 mins
  • The Future of Social Media Careers

    The Future of Social Media Careers
    Jun 27 2024
    Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement. The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior. Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.” Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry. Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world. SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing National Institute for Social Media Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
Marketing Economics Philosophy Politics & Government Social Sciences
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