Engaged By cover art

Engaged

By: HL Strategy
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  • Summary

  • HL Strategy is an integrated marketing and communications team with senior practitioners in Atlanta, Knoxville, Asheville, Columbus Georgia, and Dallas Texas. This podcast is about our experience and the inspiration that drives us. We talk with experts about inspired marketing and communications, the questions that we face as practitioners, and the hope we have for our industry and the world. We love what we do and we invite you to come along. Welcome to Engaged.
    © 2023 Howard Lalli
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Episodes
  • Episode 7: The Power of Telling Your Own Story -- w/ Sherry Crawley

    Episode 7: The Power of Telling Your Own Story -- w/ Sherry Crawley
    Nov 16 2021
    How do you start to explore the narrative of your brand -- and when do you tell that story? Sherry Crawley joins us on today's episode to unpack how to effectively communicate a brand's story. Whether you're starting from scratch or revitalizing your brand, the way we frame and talk about our products and services leaves a lasting imprint on employees and customers alike. Putting authenticity first, Sherry shares the exercises she leverages to guide brands in developing and telling compelling stories. No matter where you are in the journey, Sherry steps in across the process to guide, energize and instill confidence in the process.
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    22 mins
  • Episode 6: Growing Relationships Worth Investing In -- w/ Jo Hodges

    Episode 6: Growing Relationships Worth Investing In -- w/ Jo Hodges
    Nov 2 2021
    The term "fundraising" inspires mixed emotions. It can often feel like a daunting task to find the right approach to requesting and securing funding. Jo Hodges was gracious enough to lend us her expertise for this interview. She joins us to talk through the differences in fundraising and relationship development, the ever-changing landscape of development work, and her philosophy on building and nurturing new donor relationships. She debunks fundraising myths and gets to the heart of what it takes to create a compelling fundraising strategy. It's a fun conversation, and Jo's passion for people and this industry is infectious.
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    34 mins
  • Episode 5: Bringing Clarity to Crisis Communications w/ Howard Lalli; Gail Rymer, APR; & Patty Gregory

    Episode 5: Bringing Clarity to Crisis Communications w/ Howard Lalli; Gail Rymer, APR; & Patty Gregory
    Oct 19 2021
    Navigating the nuances of various crisis situations can be daunting and overwhelming, often inspiring stressors with far-reaching impacts across an enterprise. Join HL Strategy founder Howard Lalli and leading communications practitioners; Gail Rymer, APR; and Patty Gregory, as they explore how HL Strategy helps teams create clarity, process, and strategy within a panicked environment. They consider how a company serves amidst crisis, and share valuable perspectives and introspective moments. Building on decades of experiences in crisis communications, together they talk through the various considerations they encourage leaders in crisis to explore, including legal, media relations, and stakeholder priorities, and the value of striking a balance of urgency and calm. In this conversation, they start the important work of outlining and dissecting how they think about crisis communications management.
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    45 mins
Marketing Economics
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