Episodes

  • Evolving Your Student Search When Students Have the Upper Hand

    Evolving Your Student Search When Students Have the Upper Hand
    May 1 2024
    This is a recording of a Niche webinar from 4/30/24. Student search is changing. Cold prospecting by buying large lists of test names has not worked in years and now those lists are shrinking. Students want to be recruited differently. We look at the trends in student search and focus the discussion on how to evolve your strategy.
    Show more Show less
    43 mins
  • Using Multiple Attribution Models to Paint the Full Picture [Slate Stage]

    Using Multiple Attribution Models to Paint the Full Picture [Slate Stage]
    Apr 19 2024
    This is a podcast version of a Slate Dive Deeper presentation on using attribution models. There are five primary attribution models when it comes to evaluating your inquiry and prospects. (Source/Linear, First Source, First Source Inquiry, Last Source, and Unique Source) You’ll hear more about the strengths and weaknesses of each, when they might be most useful, and why you’ll get the most value when you layer them. Much like painting, you’ll need more than one color to create a work of art.
    Show more Show less
    48 mins
  • Show Me the Numbers - Catholic School Edition

    Show Me the Numbers - Catholic School Edition
    Mar 22 2024
    This is a recording of a Niche webinar where Angela Brown, the manager of B2B brand strategy at Niche, delves into recent data on family insights, school search trends, and enrollment performance trends, particularly focusing on Catholic schools. She provides an in-depth analysis of market data, personalized data insights for schools, and offers strategic recommendations for educational institutions to connect data with actionable insights. Angela emphasizes the importance of understanding and utilizing data across multiple levels to make informed decisions and develop effective strategies within the educational landscape. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
    Show more Show less
    41 mins
  • How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79

    How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79
    Mar 18 2024
    In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it. 1:54 - Learning from failures (despite trying to suppress the memories) 6:23 - What are Ashley and Day passionate about outside of work? 8:17 - The siren song of email 10:30 - Measuring, benchmarking, and optimizing emails 14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen) 16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data 19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric" 24:11 - Clickbait for good, spreading positivity in the inbox 25:33 - Don't forget the subject line and sender! 30:11 - Ashley's Hot Take: You should be sending *more* emails 33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice 37:24 - Let's talk about the upcoming book! Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
    Show more Show less
    40 mins
  • Leaning Into, Rather Than On, Your Athletics Brand in Higher Ed Marketing

    Leaning Into, Rather Than On, Your Athletics Brand in Higher Ed Marketing
    Mar 15 2024
    This is a recording of a Niche webinar featuring Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar). They discuss the relationship between a university's athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and community engagement efforts. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
    Show more Show less
    1 hr and 1 min
  • Supercharge Your Personalization Using Student Data to Suggest Relevant Next Steps

    Supercharge Your Personalization Using Student Data to Suggest Relevant Next Steps
    Feb 29 2024
    This is a recording of a Niche webinar featuring Sara Jane Musk from Bellarmine University to share insights into using student CRM data to provide more relevant outreach and help guide students to the next best step. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
    Show more Show less
    50 mins
  • What the Latest Data Tells us About Boarding School Priorities, What Families Want, & School Search

    What the Latest Data Tells us About Boarding School Priorities, What Families Want, & School Search
    Feb 23 2024
    This is a recording of a Niche webinar discussing trends in boarding school enrollment performance, parent preferences and Niche platform data.
    Show more Show less
    48 mins
  • 2024 #SchoolPR Resolutions with Justin Dearing – Enrollment Insights Podcast #77

    2024 #SchoolPR Resolutions with Justin Dearing – Enrollment Insights Podcast #77
    Jan 22 2024
    In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. In this third annual K-12 resolutions episode, Angela was joined by CESO's Justin Dearing to discuss #schoolPR resolutions for 2024. 3:00 - Something Justin tried that didn't work and what he learned 7:57 - Justin's approach ot brainstorming 14:32 - Resolution #1: School districts have to return to the heart of things and showcase authentic stories about what's happening in their classrooms 20:55 - Resolution #2: District communications and HR teams should go all in on LinkedIn 27:59 - Resolution #3: It's time to simplify every process - from enrollment to employment, EVERYTHING 39:26 - Resolution #4: Branding, Branding, Branding!
    Show more Show less
    50 mins