Episodes

  • How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader

    How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader
    Jul 29 2024
    “Ignorance, people, is good! Jump in. Enjoy it. Ask the questions. Study. Learn. Be an eternal student. That's how you succeed.” In this episode of Entreprenista, we sat down with Julia Haart, the founder of +Body by Julia Haart, a body-positive, technologically advanced shapewear brand that aims to empower women to unapologetically express themselves and feel confident in their own skin. Julia is a serial entreprenista whose inspiring journey began when she left her orthodox community at the age of 42. Now, she stars in the hit Netflix series "My Unorthodox Life," a show that documents her extraordinary departure from her Haredi Jewish community and her journey becoming a prominent figure in fashion and business. Since starting her entrepreneurial journey, Julia has created a successful shoe brand, served as Creative Director of La Perla, and now her latest venture, +Body by Julia Haart. Tune in and hear about Julia’s journey escaping her former ulta-orthodox, the story of how she pitched her Netflix TV show, and a behind the scenes look at how she developed her new shapewear brand with feedback from her audience. We talked about: Growing up in a fundamentalist community that forbade modern technology and media (03:17) Using ignorance to your advantage (05:10) Finding the courage to be limitless (10:56) Julia’s biggest lessons on brand building (20:10) How “My Unorthodox Life” came to be (27:38) +Body by Julia Haart was Bridget Jones’s Diary inspired (40:06) Connect with Julia Haart: @juliahaart on IG AHM Nation Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    50 mins
  • How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital

    How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital
    Jul 22 2024
    “We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn't still be standing today.” In this episode of Entreprenista, we sat down with Laurel Mintz, the CEO and Founder of Fabric VC, a venture capital firm launched in 2022 with a mission to support diverse founders. Fabric VC not only provides necessary funding but also uniquely matches a portion of their investment with marketing services to control the narrative of marketing success for their portfolio companies. Her firm focuses on consumer tech and future-oriented sectors like healthcare and fintech and aims to drive impactful change in these industries. Laurel's extensive experience building her business, Elevate My Brand, an award-winning marketing agency based in LA, has made her a force in the venture capital landscape. Tune in to hear more about the way Laurel’s journey shifted towards entrepreneurship after taking over her father's company at 26 years old, the challenges faced as a young CEO managing a company with 60 employees and how she launched Fabric VC. We talked about: Business school doesn’t prepare you to be in business (08:57) Trusting your gut (12:25) Laurel’s biggest marketing lessons from the last 15 years (16:45) The story behind the launch of Fabric VC (22:10) Venture as an asset class (32:48) Connect with Laurel Mintz: Instagram Fabric VC Elevate My Brand Elevate Your Brand podcast Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    46 mins
  • The Secrets to Building a Community Led Business with Ingrid Read

    The Secrets to Building a Community Led Business with Ingrid Read
    Jul 15 2024
    “You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don't do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with Ingrid Read, the founder of Working Momkind, the largest community and online resource dedicated to empowering and supporting mothers from all walks of life. Ingrid is also the founder of Grow With Community, a consulting agency that helps startups build engaged and loyal communities. After the birth of her first child, Ingrid saw the critical need for community support and grew Working Momkind from a simple social media account to a network with over 200,000 moms. With a decade of experience in sales, customer success, and community management, Ingrid is passionate about fostering connections and providing invaluable support to both moms and to entrepreneurs. Her work inspires and uplifts, making a meaningful impact on countless lives and now, Ingrid will be leading the community builder cohort inside of our very own Entreprenista League. Tune in to hear more about why Ingrid started Working Momkind after she had her first baby, and what it taught her about the importance of community building. She also shares what led to the launch of her consulting agency, Grow With Community, as well as her top tips on how to grow and engage a community. We talked about: The Instagram post that started our whole collaboration (03:16) Translating an IG community into a business (09:08) Deciding to leave a 9 to 5 to embrace entrepreneurship (13:29) Our upcoming community builder cohort (24:25) Ingrid’s top three tips for growing a community (28:26) Ingrid’s biggest business secret (39:34) Connect with Ingrid Read: Cohort Enrollment Now Open! @itsIngridsWorld on IG @WorkingMomkind on IG @Growwithcommunity on IG Grow With Community Working Momkind Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    51 mins
  • How To Build a Sellable Business with Carrie Kerpen from The Whisper Group

    How To Build a Sellable Business with Carrie Kerpen from The Whisper Group
    Jul 8 2024
    In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts "The Exit Whisperer" podcast, which features women who have scaled and sold businesses. As a Certified Exit Planning Advisor, she is passionate about helping women entrepreneurs transform their businesses into valuable assets. Carrie has served as a mentor to Entreprenista for the past decade, and she continues to inspire with her unwavering commitment to empowering women in business, offering invaluable insights for those looking to achieve life-changing exits. Now, Carrie is leading our agency owner power groups inside the Entreprenista League. Tune in to hear why we consider Carrie our business guardian angel, what she plans to teach in her upcoming power groups, and how she and her husband threw a sponsored wedding at a ballpark that was covered by the New York Times. We talked about: The importance of building a robust network and leveraging relationships strategically to drive business growth (00:59.63) How she launched, scaled, and ultimately sold her first agency, Likeable Media (12:05.104) Why she’s leading the Agency Owner Power Group to help founders build scalable and sellable assets (18:59.694) What separates a good agency from a great agency (21:37) The best time to sell your business (29:29.87) Developing "The Whisper Way" methodology to make businesses more sellable (37:54.822) Connect with Carrie: Agency Owner Power Group Instagram Website The Whisper Group Close The Exit Gap The Exit Whisperer Podcast The Whisper Way Book Pre-Sale Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    52 mins
  • How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration

    How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration
    Jul 1 2024
    “It's all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink mix based on the World Health Organization's standard for Oral Rehydration Solution but updated for a modern lifestyle. Inspired by her experiences as an endurance athlete, Lauren created Cure to offer a healthier alternative to traditional sports drinks. Before becoming an entrepreneur, she was the marketing director at Jet.com, where she helped scale the company to over 10 million customers before its acquisition by Walmart. Lauren's resume also includes roles at Rent the Runway and Bloomingdale's. Under her leadership, Cure focuses on providing clean, effective hydration solutions using science-backed formulations. Tune in to hear how Lauren’s entrepreneurial spirit was evident from the start, how her early roles shaped her career path, and her very personal inspiration for launching Cure Hydration. We talked about: Starting Cure Hydration as a passion project (11:57) Lauren’s R&D process for Cure Hydration (15:34) Deciding to raise capital (18:01) Creating a sales and marketing strategy on a bootstrap budget (25:50) Building a team with an aligned vision (33:16) Connect with Lauren: Cure Hydration Website Instagram LinkedIn Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    44 mins
  • Turning Followers into Customers with Beachwaver’s Sarah and Erin Potempa

    Turning Followers into Customers with Beachwaver’s Sarah and Erin Potempa
    Jun 24 2024
    “It felt like eight, nine years we were like, ‘Did anybody ever see our videos? Does anyone ever comment on our stuff? Like, what is going on? Why? We work so hard, we edit new stuff every day!’ Until we started to commit to the audience and give them more of our attention and our time and listen to them, is when it really shifted.” -Sarah Potempa In this episode of Entreprenista, we talked to Sarah Potempa and Erin Potempa-Wall, sisters who, along with their sister Emily, co-founded Beachwaver, a hair care company specializing in innovative styling tools. Celebrity hairstylist Sarah was known for styling stars like Reese Witherspoon and Camila Cabello when she invented the original Beachwaver, a revolutionary rotating curling iron. Recognizing the potential of this innovative product, Erin left her role in corporate law to focus on research and development, playing a crucial role in bringing the invention to market. Together, the sisters have built a woman owned, self funded company that emphasizes empowerment, innovation and sustainability. Today, the beach waiver has grown into a global brand inspiring confidence and beauty in women worldwide through its award winning products and strong community engagement. Tune in and hear our conversation with Sarah and Erin, recorded live last month at our Entreprenista Founders Weekend event in Orlando. Sarah and Erin tell us about the evolution of the Beachwaver, how they use analytics and data to understand and build their audience, and the importance of pivoting and evolving as a self-funded, women-owned brand. We talked about: Launching the Beachwaver on QVC (03:45) Using live social media platforms to educate and market to consumers (04:41) Dividing and conquering as co-founders (09:33) Forecasting production for a new launch (17:50) Tailoring social content to individual platforms (23:31) The inspiration behind Beachwaver’s many collaborations (24:54) Connect with Sarah & Erin: Beachwaver Website - Use code: FAVE50 for 50% off until 6/30/24! Beachwaver Instagram Beachwaver TikTok Sarah on Instagram Erin on Instagram Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    35 mins
  • How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

    How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry
    Jun 17 2024
    “Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don't—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like we've done a good job of that.” In this episode of Entreprenista, we sat down with Renee Parsons, the co-founder, president, and executive creative director of PXG Apparel, and the co-founder of the Bob and Renee Parsons Foundation. Under Renee’s leadership, PXG Apparel empowers individuals to feel confident and stylish both on and off the golf course. Her foundation has made a significant impact by supporting military families, advancing education, and improving health outcomes. Her commitment to innovation and community defines her journey in both business and philanthropy. Tune in to hear all about how Renee launched PXG Apparel to address the market void for fashionable golf wear, the importance of hiring knowledgeable team members to fill gaps in expertise, and how digital marketing and social media have driven the growth of PXG. Key changes: We talked about: Renee always knew she wanted to be her own boss (02:43) How hospitality experience translates to entrepreneurship (07:36) Deciphering the technical nuances of the fit fashion industry (13:31) The power of a strong team and employees (23:43) Finding employees that will fit the company culture (24:50) PXG’s evolving marketing strategy (28:03) Connect with Renee: Renee's Instagram Renee's Website PXG Instagram PXG Website Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    48 mins
  • How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

    How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora
    Jun 10 2024
    “There's a lot of things that come with being able to support a retailer like that… If you're not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that you can really kind of speak to, but high-level it's like, ‘Do you have enough money?’ It would be my very first question.” In this episode of Entreprenista, we sat down with Tisha Thompson, founder and CEO of LYS Beauty, a brand conceptualized with skin-loving formulas that redefine the definition of beauty. LYS is the first Black-owned Sephora clean makeup brand, created to fill a void in the market for clean, high-performance makeup that serves all skin tones. Drawing on her 18-year career in beauty, Tisha is dedicated to offering products that not only enhance natural beauty but also promote skin health, embodying her commitment to empowering individuals to feel confident and beautiful inside and out. Tune in to hear how Tisha’s passion for makeup and beauty stems from her love of transformation, why representation is so important, and how she has managed to keep LYS self-funded. We talked about: Tisha started her career in beauty with a makeup artist side hustle (04:46) Knowing when the time is right to start a business (11:36) The process of pitching to Sephora (19:09) Best practices for promoting a brand (32:29) Using project management software (35:32) Connect with Tisha: Instagram LYS Beauty LYS on Instagram Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
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    52 mins