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In today’s episode, Rami Nasr shares the series of events that lead to the founding of high performance sock brand From The Ground Up. Rami describes his journey from a 3 day hiking trip with the wrong pair of socks, to researching the top manufactures in the USA, to the motive for the beautiful designs that pay tribute to the mountains of the PNW. Now he spreads the word by sending free products to outdoorsy influencers and lets the quality speak for itself. From The Ground Up is now crushing the Brick and Mortar game with a range of retailers across Washington as well as enjoying a thriving E-Commerce business.

KEY TAKEAWAYS FROM THIS EPISODE

• The best businesses come from personal pain points.
• Don’t be closed off to Brick and Mortar opportunities
• Activism and contribution are incredible brand boosters.
• Use pre-orders as a way to fund short term product pivots.
• Word of mouth and social media through brand ambassadors can be an effective low cost marketing strategy. Free product for content works!
• Listen to your customers and constantly improve your product based on feedback.

TODAY’S GUEST

Rami Nasr is the founder of From The Ground Up, he is a dynamic and innovative entrepreneur with extensive sales and marketing experience. From The Ground Up a brand specializing in high-quality merino wool socks durable enough for hiking, and stylish enough for everyday life. They partnered with Washington Trails Association, a local, Washington non-profit focused on preserving and maintaining the trails.

Find out more about From The Ground Up on LinkedIn or visit their website at https://www.ftgusocks.com.

Connect with Rami on LinkedIn.

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