Have a seat, pour a drink, light up a cigar, and enjoy this episode with our friend and colleague Paul Fuller, Chief Revenue Officer of Membrain. We recorded this podcast in person at a local cigar lounge in Columbus, Ohio, and is part one of a two-part series recorded that evening.

Have you ever thought about how a simple shift in mindset can transform your team's performance? Paul talks about how he had to rethink revenue by adopting a partnership revenue strategy. Membrain doesn’t just have a partner program, they have adopted a full partnership growth strategy where everyone in the company is aligned to their partners’ success.

Paul is known for his 21 years of sales expertise. As the Chief Revenue Officer of Membrain, he brings a wealth of knowledge in driving revenue and transforming sales teams with technology. With a strong foundation in software sales and entrepreneurship, Paul's insights and experience make him an invaluable resource for sales leaders and managers aiming to enhance their team's performance and effectiveness. As the host of the podcast "The Art and Science of Complex Sales," Paul's dedication to exploring the latest sales methodologies and tools perfectly aligns with the episode's focus on rethinking revenue and leveraging technology and partnerships to elevate sales tactics. His passion for empowering sales professionals and commitment to implementing impactful strategies make him a compelling guest for this episode.

Key highlights in this episode

• Discover innovative strategies for rethinking revenue growth and achieving higher sales performance.
• Explore the key to building effective partnerships in sales that drive revenue and enhance team collaboration.
• Overcome common leadership challenges in sales organizations and lead your team to greater success.

I think that's the start. It's certainly about looking in the mirror and being honest with yourself. - Paul Fuller

About Paul Fuller and Membrain

Paul is excited to be able to help others maximize their gifts by using his. In business, this comes in the form of entrepreneurship, sales, marketing, operations, and problem-solving. As one of the original pioneers in the Sales as a Service space, he learned quickly that elevating others to their desired potential is one of the critical success components for any growth organization.

Membrain is committed to elevating the sales profession. They do this with the top B2B CRM in the world, a network of amazing partners, and a commitment to service, leadership, and wayfinding (aka...sales.)

Resources in this episode

• Find Paul on LinkedIn
• Check out the Art and Science of Complex Sales podcast for in-depth discussions on sales strategies and leadership insights.
• Visit Membrain to explore the groundbreaking sales enablement tool designed to elevate sales performance and effectiveness.