• Ep. 13: Tyler O'Shea, creator of Joker Mag

  • May 30 2024
  • Length: 59 mins
  • Podcast

Ep. 13: Tyler O'Shea, creator of Joker Mag By cover art

Ep. 13: Tyler O'Shea, creator of Joker Mag

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  • Summary

  • Today's guest is Tyler O’Shea, creator of Joker Mag, a website and newsletter about sports underdogs. He started the project in that “what am I gonna do with my life” period after graduating college. Nearly 7 years of posting later, he’s still doing it as a side project, but it’s also led him to a career in SEO (search engine optimization).

    In this episode, we talk about:

    • 🐶 Learning how to write for the internet
    • 🌟 What writing and posting content online can do for you
    • 🔎 How posting led Tyler to discover and start working in SEO
    • 📱 How to figure out which social media platform is most useful for you

    Note: Yes, Francis' sound is slightly off in this episode. Good thing Tyler does most of the talking!

    00:00 Tyler’s motivation and the mentality of a creator

    05:37 The inspiration to start writing

    08:40 Is Google’s AI killing SEO ?

    11:36 The average Joker Mag reader

    14:44 Finding amazing sports stories

    18:37 How to grow a loyal audience

    23:25 How much time does it take to grow a newsletter?

    27:38 The different monetization channels

    32:03 Hiring other writers

    37:21 SEO tips: How to make your website the best

    39:06 Advice for creators

    43:40 Future goals

    49:30 Quick Q&A

    Intro music produced by J. & Doug Organ.
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