• Ep. 14: Caitlin Murray of @bigtimeadulting

  • Jun 6 2024
  • Length: 1 hr
  • Podcast

Ep. 14: Caitlin Murray of @bigtimeadulting By cover art

Ep. 14: Caitlin Murray of @bigtimeadulting

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  • Summary

  • Today’s guest is Caitlin Murray, better known by her Instagram handle @bigtimeadulting. After her son was diagnosed with leukemia in 2016, she started writing about it to friends and family — nearly 8 years later, she has 1.4 million Instagram followers. It’s a great story.

    In today’s episode:

    00:00 The origin story

    05:50 How to gain over 1 million followers

    10:15 The 4 chapters of @bigtimeadulting

    14:15 Turning Instagram into a business

    19:25 Building a positive community

    24:08 Growing an Instagram following, organically

    29:22 Podcasting is hard

    33:41 Monetizing as a creator

    38:31 Starting and building a newsletter

    47:45 Having multiple monetization streams

    51:53 Advice lightning round

    Intro music produced by J. & Doug Organ.
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