• Ep. 15: Peter Ramsey of Built for Mars

  • Jun 13 2024
  • Length: 52 mins
  • Podcast

Ep. 15: Peter Ramsey of Built for Mars

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  • Summary

  • Today’s guest is Peter Ramsey. He runs Built for Mars, a UX consultancy and content library he started almost by accident after the company he founded during university was acquired in 2018. I was drawn both to his story and the undeniable quality of his content.

    Peter is a rare type — an obsessively detailed researcher but not pedantic about it. He’s just as talented at spinning that research into fun, useful, and easy-to-digest narratives.

    In this episode:

    00:00 Who is Peter Ramsey and what is Built for Mars

    05:30 The MrBeast of UX

    09:47 Using every bank in the UK

    13:19 Who are Built for Mars readers?

    16:30 How Peter monetizes the newsletter

    19:30 Is the website fantastic, or does it suck?

    25:20 Why start a newsletter?

    27:43 The stats

    30:23 Peter’s most viral posts

    31:40 Why Peter hates social media

    33:38 The gamification of education sites/apps

    38:11 The different types of written content

    40:46 Growing an online business

    47:00 The future of Built for Mars

    Intro music produced by J. & Doug Organ.
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