• Ep. 16: Acquiring a newsletter ft. Akhil Chauhan of TWJN

  • Jun 20 2024
  • Length: 48 mins
  • Podcast

Ep. 16: Acquiring a newsletter ft. Akhil Chauhan of TWJN By cover art

Ep. 16: Acquiring a newsletter ft. Akhil Chauhan of TWJN

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  • Summary

  • Today’s guest is Akhil Chauhan, who runs The Writer’s Job Newsletter (TWJN). But he didn’t create the newsletter — he acquired it.

    Akhil has been running TWJN solo (besides occasional social media help) for two years. The guy he bought it from ran it for only one year. We spoke about:

    • 💰️ The economics of a newsletter acquisition
    • 🤐 Keeping his personality (mostly) out of the newsletter
    • 🤝 Pulling off a seamless handoff after acquiring the newsletter
    • 🧑‍💼 Being accountable to subscribers who rely on the newsletter for jobs

    00:00 Acquiring a newsletter

    08:05 Researching solo

    14:10 The differences in journalism in the UK vs US

    15:35 Growing a newsletter to 10k+ subscribers

    23:18 Work/life balance as a creator

    29:23 Premium subscribers and monetisation

    33:04 Keeping a distance from your audience

    36:50 Advice to creators, from a creator

    41:05 The future of TWJN

    45:30 The biggest regret as a creator

    Intro music produced by J. & Doug Organ.
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