It's that time of year again – planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital campaign, or just looking to grow your reach, your marketing plan should work in tandem. We'll walk through how to align your marketing efforts with your organizational goals, identify your target audience, and create a plan you can actually stick to.

→ How to review your goals and data to inform your marketing strategy
→ Tips for evaluating your current marketing efforts and identifying what's working (and what's not)
→ Strategies for collaborating with other nonprofits and tapping into new ideas
→ Steps to create a detailed, executable marketing plan for 2025
→ Advice on staying realistic and avoiding burnout during the execution phase

[04:22] Trust the data over your personal opinions. Reviewing regular who your audience actually is will help you determing where you show up. It will also help you refine your messaging.
[11:01] Review the data around the current marketing efforts you are doing. Focus on the marketing tactics that are actually converting, and don't be afraid to let go of what's not working.
[14:59] Avoid the shiny objects throughout the year. Instead, maintain an “idea folder” to capture new concepts, and revisit it during your planning process.
[17:48] Build a calendar based off of your goals and relevent times of the year for your area of service. Map out a detailed content calendar to ensure a steady flow of relevant, engaging material.

EP 215 | Create Your Social Media Publishing Schedule

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