• Ep 346: Green delivery's attitude-behaviour gap

  • May 20 2024
  • Length: 16 mins
  • Podcast

Ep 346: Green delivery's attitude-behaviour gap By cover art

Ep 346: Green delivery's attitude-behaviour gap

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  • Summary

  • Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.

    • How consumers say they want to behave and how they actually act
    • Defining the attitude-behaviour gap
    • Survey understanding consumers’ delivery preferences and habits
    • Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
    • Education of consumers so they can understand environmental impact of their delivery choices
    • Consumers’ willingness to pay for greener delivery options
    • What should the delivery sector do next to help consumers make greener delivery decisions?
    • Difference in actual consumer behaviour relating to green delivery across different clusters of consumers
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