• Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

  • Jun 11 2024
  • Length: 1 hr and 12 mins
  • Podcast

Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni By cover art

Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

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  • Summary

  • Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need.

    So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential.

    Episode Shownotes Link: https://rengenmarketing.com/352
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