• Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama

  • Jul 16 2024
  • Length: 55 mins
  • Podcast

Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama By cover art

Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama

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  • Summary

  • Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise.

    In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience.

    Episode Shownotes Link: https://rengenmarketing.com/357
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