Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality.

In this episode, Chris interviews Chris Moya, CEO of ICBA of New Mexico. They discuss upcoming marketing trends for community banking – like showcasing the value you bring to the community, building relationships with younger customers, and finding beneficial partnerships with fintechs and marketing agencies. It’s not about changing who you are, it’s about telling your story.

Topics Include:

• Why there has been a change in buying behaviors and patterns

• What the upcoming marketing areas, trends, and activities are

• How the right partnership can add value to your community bank

• How community banks can refresh their brands to add more value

• What the future of AI looks like for community banks

• Where the banking environment is moving into and evolving short- and long-term

Chris Moya is the President and CEO of the Independent Community Bankers Association of New Mexico (ICBA/NM). He assumed his role in January 2022 and brings a wealth of experience and leadership to the organization, having previously held the position of Executive Vice President.

Before joining ICBA/NM, Chris contributed to the regulatory landscape, notably as the Director of the New Mexico Financial Institutions Division (FID), a position to which he was officially appointed in April 2019 after serving as the Acting Director for two years. His tenure at FID, which commenced in June 2011, encompassed a progression of roles, including Examiner, Mortgage Industry Manager, and Deputy Director.

Before his regulatory endeavors, Chris forged a successful career in the mortgage industry in southern California. Subsequently, he deliberately returned to New Mexico to establish roots and raise his family.

Chris graduated from California State University San Marcos with a bachelor’s degree in economics. He then obtained an MBA from Eastern New Mexico University and graduated from the Western States School of Banking.

With his multifaceted background and dedication to the financial sector, Chris is poised to continue driving excellence and innovation within ICBA/NM, advancing the interests and preservation of community banks across New Mexico.

Resources Mentioned:

• Email: chris.moya@icbanm.org

• Website: https://www.icbanm.org/

• Website: https://bankmarketingshow.com/