• Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

  • Aug 26 2024
  • Length: 51 mins
  • Podcast

Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

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  • Summary

  • Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.
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