Semra Haksever and Francesca Oddie delve into the enchanting realms of magic, scent, and the power of the mind. They unravel how magic can be accessible to everyone and how scents can evoke deep emotions and vivid memories. Their discussion journeys through the evolution of their businesses and the mystical and astrological industries, highlighting the significance of the playing card system and their unique qualities as individuals.

Semra shares insights from her books and oracle cards, emphasizing the importance of intention and accessibility in magic. They recount their personal magical experiences, shedding light on the commercialization of spirituality and the potential of their businesses to support charitable causes. The conversation also explores the collaboration between celebrities and wellness brands, stressing the need for authenticity in the industry.

As they converse, Semra and Fran's passion for their craft shines through, offering a rich tapestry of knowledge and inspiration for those intrigued by the mystical arts.

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Chapters

00:00 Introduction and Tech Problems

06:36 Making Magic Accessible to All

23:22 The Evolution of the Mystical Industry

27:18 Exploring the Playing Card System

30:00 Introduction and Teddy the Cat

30:34 Semra's Books and Oracle Cards

31:09 Choosing Launch Dates and Comparing Success

32:29 The Simplicity and Accessibility of Magic

33:27 The Importance of Gathering Tools and Ingredients

34:22 Being Present and Creating Time in Rituals

36:08 Semra's Journey into Magic and Energy

39:09 Discovering Magic and the Power of Intention

41:26 The Saturated Market and Capitalism in Spirituality

44:48 Using Business for Charitable Initiatives

46:09 The Collaboration Between Celebrities and Wellness Brands

49:53 The Ambivalence Towards Celebrity Collaborations

52:36 Showing Up Fully and Being All In

55:43 Authenticity and the Commercialization of Spirituality

56:25 Closing Remarks and Farewell

Find Semra:

Website for epic candles: mamamooncandles.com

Instagram: here

Find Francesca:

Website: francescaoddie.com

Instagram: here

Resources:

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