• Ep1 - Creativity: Tigers United and the Creative Editing Process

  • Jun 30 2020
  • Length: 14 mins
  • Podcast

Ep1 - Creativity: Tigers United and the Creative Editing Process By cover art

Ep1 - Creativity: Tigers United and the Creative Editing Process

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  • Background The Tigers United University Consortium was initiated by Clemson University President James P. Clements, who also serves on the Global Tiger Initiative Council. Comprised of business and conservation leaders, this international council assists the Global Tiger Forum in saving remaining populations of wild tigers, with a goal of doubling tiger numbers in the wild by 2022, which is the next Year of the Tiger in the Chinese calendar. Through the consortium, the four universities combine their expertise in academic disciplines important to tiger conservation and protection—wildlife management, engineering, environmental science, conservation social science, veterinary medicine, communications, and eco-tourism, to name a few. With more than one university approaching the problem, the odds of success increase. Goal of Project We were contact by Tigers United University Consortium to create a video showcasing their passion in saving remaining populations of wild tigers. Rettew Creative's was contacted to help create a video to explain this goal so they could show potential donors, external stakeholders, and potential partners why this initiative was critical. Production All of the content for this project was already captured including the interviews, broll footage, and imagery. Most of the broll footage was captured overseas using prosumer cameras and the interview was captured using Clemson University Video Production Services. Rettew Creative had to review all the content, create a narrative, and produce a video within a month. Podcast Episode This podcast episode reviews the background of the project and the creativity behind the post-production and editing process to create a final video for their fundraising purposes. Link to video project: https://youtu.be/CWMHj3KxRVI Link to Tigers United University Consortium: https://www.clemson.edu/tigers-always/consortium/index.html
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